Role overview

Associate Manager - Programmatic

Responsibilities

- Manage daily pacing updates and monitor campaign delivery against planned budgets and targets.
- Maintain and update weekly performance trackers to ensure accurate and timely reporting.
- Manage Prisma actualization and invoice-related activities, ensuring campaign and billing data is accurate.
- Perform campaign setup based on approved media plans and campaign requirements.
- Conduct QA for recent campaigns, budget changes, creative changes, and other campaign modifications.
- Mid-month and end-of-month (EOM) pacing updates.
- Generate and maintain campaign taxonomy and placement details.
- Create and maintain trafficking sheets for campaign tracking and documentation.
- Perform Prisma vs. Flowchart updates and reconciliation to ensure consistency between campaign and media planning data.
- Identify discrepancies in campaign setup, pacing, performance, or billing data and coordinate with relevant teams for resolution.
- Ensure campaign-related data and documentation are accurate, updated, and maintained within defined timelines.
- Monitor and optimize programmatic campaigns based on performance, pacing, audience, inventory, bid strategy,



and other key campaign metrics to achieve campaign KPIs and delivery goals.
- Hands-on experience with major DSPs, including DV360, The Trade Desk (TTD), Amazon DSP, and Yahoo DSP, with the ability to execute campaign setup, monitoring, optimization, and reporting across these platforms.

Qualifications

- Any graduate/B.E/B.Tech/MBA
- 2-4 years experience in Online media and Programmatic
- Experience working on DSP platforms like DBM, MediaMath, AppNexus etc - will be an added advantage.
- Knowledge of Ad serving technologies, analytical tools like GA and Omniture
- 2-4 years experience in this domain

Key Skills

- Programmatic
- DSP platforms (DV360, The Trade Desk, Amazon DSP, Yahoo DSP)
- Campaign setup
- Campaign pacing
- Campaign optimization
- QA/testing
- Data accuracy reporting
- GA
- Omniture

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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