Sales Coordinator - Building Management Systems (BMS)

Who We Are

At Tor.ai Limited, we are at the forefront of the industrial IoT and AI revolution. As Indias largest industrial IoT company, we empower businesses with cutting-edge devices, innovative AI-driven applications, and advanced analytics solutions. We believe that a data-driven world will make business more efficient, employees more engaged, and the environment more sustainable. With this purpose, our mission is to connect 1 billion devices across industries and drive meaningful change.

About the role

We are looking for a highly organized, execution-driven, and process-oriented Internal Sales Coordinator for our Building Management Systems (BMS) vertical. The role is focused on driving seamless coordination between Sales, Technical, Operations, Finance, OEM Partners, and Customer stakeholders to ensure smooth execution of projects and customer onboarding.

The ideal candidate should have prior experience in internal sales coordination, order execution, commercial coordination, or sales operations specifically within the BMS / HVAC / ELV / Automation / Industrial Solutions domain.

This role requires someone who can independently manage sales coordination activities, proactively drive follow-ups across departments, monitor execution timelines, and support the sales team in ensuring operational excellence. The candidate must have confident communication, strong presentation ability, and the maturity to coordinate clearly with Sales, Technical, Operations, Finance, OEM partners and customer stakeholders.

Key Responsibilities

Internal Sales Coordination & Cross-functional Alignment (Primary Role)

- Act as the primary coordination point between Sales, Technical, Operations, SCM, Finance, OEMs, and Support teams
- Ensure alignment between stakeholders on project scope, timelines, deliverables, and execution priorities
- Follow up proactively on internal dependencies and drive closure with minimum escalations
- Coordinate with technical teams for BOQ validation, solution alignment, and commercial inputs
- Support sales managers in ensuring smooth transition from inquiry stage to execution stage
- Track and escalate project bottlenecks, pending approvals, and delivery risks proactively

Sales Documentation & Commercial Operations

- Manage end-to-end sales documentation including quotations, POs, contracts, compliance documents, onboarding forms, and commercial approvals
- Ensure proper documentation version control,



repository management, and audit readiness
- Support preparation of techno-commercial proposals, customer submissions, BOQs, quotations, POs, order documentation, and commercial trackers.
- Coordinate internal approvals related to pricing, commercials, procurement, and project execution
- Ensure completeness and accuracy of all customer-facing and internal sales documentation

Order Tracking & Execution Monitoring

- Independently track customer orders from PO receipt through internal processing, delivery, execution milestones and invoicing, ensuring timely follow-ups and closure.
- Coordinate with SCM, logistics, OEM partners, and operations teams to ensure timely material movement and execution readiness
- Monitor delivery timelines, dispatch schedules, installation readiness, and milestone tracking
- Ensure invoicing alignment with project milestones and commercial terms
- Maintain regular project execution updates and share status reports with stakeholders

Customer Onboarding & Handover Coordination

- Coordinate customer onboarding activities and ensure smooth project handover to implementation teams
- Ensure zero-gap communication during transition from sales to delivery phase
- Support scheduling of kick-offs, site coordination activities, and deployment readiness
- Maintain alignment between customer expectations and committed delivery scope
- Ensure all onboarding and project initiation documentation is completed within timelines

Renewals, Reporting & Data Management

- Maintain CRM systems, sales trackers, pipeline reports, and customer databases
- Track AMC/renewal opportunities, invoicing cycles, and customer follow-up schedules
- Support revenue tracking, sales MIS reporting, forecasting inputs, and project status reporting
- Generate weekly/monthly reports related to pipeline status, execution progress, invoicing, and renewals
- Ensure data accuracy, timely reporting, and actionable visibility for management

Preferred Background

- Prior experience in BMS / HVAC / ELV / Building Automation / Industrial Automation / Electrical Solutions industry is strongly preferred,



as product and project understanding is critical for faster ramp-up.
- Experience in internal sales coordination, order processing, commercial coordination, or project coordination roles
- Exposure to handling OEM coordination, vendor follow-ups, customer onboarding, or project execution support will be preferred
- Understanding of project-based sales cycles and execution workflows is desirable

Basic Qualifications and Skills Required

- B.E./B.Tech is mandatory; Electrical / Electronics / Instrumentation streams will be strongly preferred.
- MBA in Sales & Marketing / Operations would be an added advantage
- 2 to 5 years of relevant experience in sales coordination / sales operations / internal sales / commercial coordination roles
- Strong coordination, follow-up, and multitasking abilities
- Excellent verbal communication, confidence, presentation ability, and stakeholder management skills are mandatory.
- Robust ownership mindset with execution-focused approach
- Hands-on experience in commercial documentation, BOQs, quotations, POs, invoicing coordination, CRM updates, sales trackers, and project coordination workflows is mandatory.
- Hands-on proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP, reporting), CRM tools, MIS reporting, and sales tracking systems.
- Ability to work in fast-paced, cross-functional environments
- Strong analytical and problem-solving mindset
- High attention to detail and process discipline

Key Success Indicators

- Seamless cross-functional coordination with minimal escalations
- Timely completion of documentation and approvals
- Accurate order tracking and execution monitoring
- On-time onboarding and project handovers
- Effective delivery timeline monitoring and escalation handling
- Accurate reporting, renewal tracking, and data management
- Strong support to sales team enabling higher execution efficiency

Additional Information

- Exposure to industrial IoT / automation / smart building solutions will be an added advantage
- Candidate should be comfortable handling multiple stakeholders and time-sensitive coordination activities
- Willingness to occasionally travel for customer meetings or project coordination activities
- Pune-based candidates with Marathi speaking/understanding ability will be preferred due to local customer, vendor, site and internal coordination requirements.

Location & Reporting

Location: Pune

Reports to: AVP-BMS

Type: Full-time

📌 Sales Coordinator - Building Management Systems (BMS) (Pune)
🏢 Tor.ai
📍 Pune