Role & responsibilities

1. Sales Strategy & Revenue Growth

- Develop and execute annual, quarterly, and monthly sales plans.
- Achieve sales targets, revenue growth, and profitability objectives.
- Monitor sales performance and implement corrective actions to improve results.
- Analyse market trends, competitor activities, and customer trends.

2. Retail Business Development

- Drive sales across jewellery showrooms, dealers, distributors, and key accounts.
- Build relationships with high-value customers and corporate clients.
- Develop strategies to improve repeat purchases and customer loyalty.

3. Team Leadership & Performance Management

- Lead, mentor, and motivate operations managers, showroom managers, and sales executives.
- Set individual and team sales targets and track performance through KPIs.
- Conduct regular sales reviews, coaching sessions, and performance evaluations.
- Identify training needs in product knowledge, customer service, negotiation, and selling skills.
- Build a performance-driven sales culture.

4. Jewellery Product & Market Knowledge

- Understand gold, diamond, platinum, Silver, bridal, and daily-wear jewellery categories relevant to the business.
- Coordinate with merchandising and buying teams on product assortment and customer demand.
- Monitor gold price movements, seasonal demand, wedding trends, and regional preferences.
- Provide sales feedback on designs, collections, pricing, and new product launches.

5.



Customer Experience & Brand Development

- Ensure excellent customer service and a premium shopping experience.
- Develop strategies to attract new customers and retain existing customers.
- Handle escalated customer complaints and high-value client relationships.
- Support marketing campaigns, festive promotions, bridal exhibitions, and jewellery events.

6. Sales Operations & Business Reporting

- Prepare sales forecasts, budgets, and business performance reports.
- Monitor conversion rates, average bill value, customer footfall, and repeat sales.
- Coordinate with finance, inventory, merchandising, marketing, and operations teams.
- Track stock availability and ensure effective coordination between sales and inventory teams.
- Ensure compliance with company policies and applicable jewellery industry regulations.

Preferred candidate profile

- Graduate
- 13-15 years of overall sales experience, preferably with substantial jewellery industry exposure.
- Proven track record in achieving revenue and profitability targets.
- Experience managing multi-store retail sales operations.
- Solid leadership, negotiation, business development, and analytical skills.
- Familiarity with CRM tools, sales MIS, and reporting dashboards.

Interested Candidates Please send your CV to (phone hidden) (Whatsapp)

Thanks.

HR Team

Super Saravana Stores.

📌 Head Of Sales - Jewellery (Chennai)
🏢 Saravana Stores
📍 Chennai