Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.
Key Responsibilities:
- Responsible for sales forecasting and planning for the assigned area and channel planning based on market potential.
- Gather market intelligence on competition activities and propose strategic/ tactical interventions for share gain.
- Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets, meeting numeric & weighted distribution objectives, channel correction, etc.
- Monitoring of sales, collection & stocks on regular basis as budgeted.
- Ensuring placement of new products as per commercialization strategy.
Sustain growth through recent store growth and Same Stores Sales Growth (SSSG).
- Monitor the billing process product category v/s value wise on regular basis and ensure week wise billing.
- Ensuring implementation of retailer engagement programs /retailer bonding program effectively.
- Engage with channel marketing team for timely and effective promotion strategies.
- Share feedback & on ground information about marketing/ branding initiatives undertaken by organization & competition.
Work Experience:
- 8-15 years of experience
- Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.