Role & responsibilities

- Achieve primary and secondary sales targets and drive effective distribution through SSMs.
- Drive retail business growth, NPD launches and prospect brand sales.
- Ensure effective order booking, execution and stock availability across assigned markets.
- Implement trade marketing schemes, promotions and BTL activities as per plans.
- Ensure optimum utilization of visibility spends and effective merchandising/POSM execution.
- Manage stockist inventory and maintain optimum stock levels; drive new stockist appointments.
- Maintain accurate sales trackers, SMR, REACH data and timely MIS reporting.
- Ensure accurate and timely submission of claims with complete supporting documentation.
- Monitor market intelligence, competitor activities, customer complaints and emerging opportunities.
- Track SSM performance, incentive achievement and key productivity parameters including T LSD.
- Support new market development, business expansion and other strategic sales initiatives.

Preferred candidate profile

- Horeca Sales Experience is required for Noida & Gurugram locations.
- General Trade Experience is required for Jodhpur & Delhi locations.

📌 Senior Sales Officer - General Trade & Horeca (Noida)
🏢 Dabur
📍 Noida