Role & responsibilities

Export Marketing Strategy and Planning

- Develop and implement export marketing strategies aligned with the company's business objectives and international sales targets.
- Identify and evaluate potential export markets, customer segments, distribution channels, and business opportunities.
- Conduct market research to understand customer needs, competitor activities, pricing trends, and market developments.
- Develop annual export marketing plans, budgets, promotional strategies, and market expansion initiatives.
- Recommend market entry strategies and product positioning for international markets.

2. Coordination and Collaboration with Sales Managers

- Work closely with Sales Managers to develop and execute export sales and marketing plans.
- Coordinate regular meetings with Sales Managers to review sales performance, market developments, customer feedback, and new business opportunities.
- Align marketing campaigns, promotions, and customer engagement activities with sales targets and business priorities.
- Provide Sales Managers with market intelligence, competitor analysis, product information, promotional materials, and sales support tools.
- Collaborate with Sales Managers to identify prospective customers, distributors, agents, and strategic business partners in export markets.
- Support the preparation of customer proposals, presentations, product launches, trade promotions, and international sales campaigns.
- Monitor the effectiveness of joint sales and marketing initiatives and recommend improvements.
- Ensure clear communication between marketing and sales teams regarding customer requirements, market trends, pricing strategies, and promotional activities.

3. International Market Development

- Identify new export markets and develop strategies to increase the company's international market share.
- Build and maintain relationships with overseas distributors, importers, agents, and business partners.
- Participate in international trade fairs, exhibitions, business meetings, and industry events.
- Develop market-specific promotional strategies and adapt marketing materials to suit local market requirements.
- Monitor international trade developments, customer preferences, and competitor activities to identify growth opportunities.

4. Marketing Campaigns and Brand Development





- Plan and execute export marketing campaigns to promote the company's products and services internationally.
- Coordinate the development of product brochures, presentations, catalogues, digital content, and other marketing materials.
- Ensure consistent brand positioning and messaging across export markets.
- Work with the sales team to implement product promotions, launches, and customer retention initiatives.
- Evaluate campaign performance and recommend improvements based on market response and sales results.

5.Digital Marketing and Online Business Development

- Develop and implement digital marketing strategies to support export sales growth, international market expansion, and brand awareness.
- Plan, develop, and execute digital marketing campaigns across relevant platforms, including LinkedIn, Facebook, Instagram, email marketing, and other industry-specific digital channels.
- Develop and manage digital advertising campaigns, including Google Ads and social media advertising, in line with approved marketing budgets and target market priorities.
- Create and coordinate the production of digital marketing content, including product presentations, brochures, promotional videos, case studies, customer testimonials, newsletters, and industry updates.
- Collaborate with Sales Managers to develop market-specific digital campaigns that support product promotions, new product launches, distributor recruitment, and customer acquisition.
- Prepare regular digital marketing performance reports covering campaign results, lead quality, cost per lead, website performance, and contribution to export sales.
- Research competitors' online presence, digital marketing activities, product positioning, and customer engagement strategies to identify opportunities for competitive advantage.
- Ensure digital marketing content is consistent with the company's brand guidelines and tailored to the needs, language, and business practices of target export markets.




- Coordinate with external digital marketing agencies, website developers, designers, and content creators where required.

6. Sales Performance and Business Analysis

- Monitor export sales performance against agreed targets in collaboration with Sales Managers.
- Analyse sales reports, market trends, customer performance, and campaign effectiveness.
- Prepare regular export marketing reports highlighting achievements, challenges, opportunities, and recommended actions.
- Track marketing expenditure and ensure effective utilisation of the export marketing budget.
- Provide management with insights and recommendations to improve sales growth, profitability, and market penetration.
- Assist in developing sales forecasts and market development plans with Sales Managers.

7. Cross-Functional Coordination

- Liaise with finance on marketing budgets and campaign expenditure.
- Collaborate with customer service teams to improve customer satisfaction and strengthen long-term relationships.
- Ensure export marketing activities comply with applicable company policies, trade requirements, and relevant market regulations.

8. Customer Relationship and Stakeholder Management

- Support Sales Managers in maintaining solid relationships with key international customers and distributors.
- Gather and communicate customer feedback to improve products, services, and marketing strategies.
- Assist in resolving market-related customer concerns in collaboration with the relevant internal teams.
- Promote a customer-focused culture and encourage effective collaboration across departments.

Key Performance Indicators (KPIs)

Performance will be measured against agreed business targets, including:

- Export revenue growth and achievement of export sales targets.
- Effectiveness of collaboration with Sales Managers and achievement of joint business objectives.
- Growth in market share and distributor or customer coverage.
- Return on investment from export marketing campaigns.
- Achievement of marketing plans within approved budgets.
- Quality and timeliness of market intelligence and management reports.
- Customer retention, satisfaction, and engagement.
- Conversion of marketing-generated leads into sales opportunities.
- Successful implementation of export market development initiatives.

📌 Officer - Marketing (Export) (Delhi)
🏢 Relaxo
📍 Delhi