A. Sales and Marketing Staff

Product and technical knowledge (at a consultative level)

- Rooftop solar basics: on-grid, off-grid and hybrid systems, and when each suits a home
- System sizing from the electricity bill, sanctioned load and roof area
- Components: panels (mono PERC/TOPCon), inverters, mounting structures, batteries, cables and protection devices
- Generation estimates, payback period and ROI, 25-year savings, and degradation and warranty terms
- Shading, roof type and orientation assessment

Subsidy and regulatory knowledge

- PM Surya Ghar: Muft Bijli Yojana: eligibility, subsidy slabs by system size, and how to apply on the national portal
- State-level subsidies and top-ups
- DISCOM net metering and the approval process
- Documents customers need: electricity bill, ID, property proof, bank details
- Rules on approved panels and inverters (ALMM, BIS) for subsidy eligibility
- Awareness of GST rates on solar systems

Finance and bank loan knowledge

- Loan products for rooftop solar from public and private banks, and the collateral and interest norms for subsidised schemes
- EMI calculation and comparing "pay upfront" against "loan plus savings on the bill"
- Documentation, KYC and the loan-to-disbursement process, and working with bank branch managers and NBFCs
- Subsidy credit flow: when the customer pays, when the subsidy is received and who is responsible

Marketing and sales skills

- Lead generation: local campaigns, RWAs/housing societies, builders, architects, channel partners, referrals
- Digital marketing: Google/Meta ads, WhatsApp marketing, local SEO, Google Business Profile, short videos
- Consultative selling, objection handling and closing (for example "will it work on cloudy days?" or "what about maintenance?")
- Proposal and quotation preparation, and CRM use
- Local-language communication and trust-building
- Customer education events, demos and site-visit coordination
- Post-sale referral and review generation

B. Installation and Technical Staff

Technical competence

- Electrical fundamentals:



AC/DC circuits, string design, voltage and current calculations
- Site survey: roof strength, tilt, azimuth, shadow analysis, and cable route planning
- Panel mounting on different roof types (RCC, tin shed, tile) and structure fabrication/anchoring
- Inverter installation, MPPT, string and combiner box wiring
- Earthing, lightning arrestors, SPDs, MCBs and ACDB/DCDB, with correct cable sizing and termination
- Commissioning, performance testing and monitoring app setup
- Net meter and bi-directional meter coordination
- Troubleshooting and preventive maintenance: fault finding, cleaning protocols, thermography basics

Safety and compliance

- Working at height, fall protection and PPE
- Electrical safety, including lockout/tagout and safe shutdown
- Adherence to IS/IEC standards and electrical code
- Fire safety awareness and safe handling of panels and batteries

Documentation and process

- Installation checklists, as-built drawings, test reports and handover documents
- Commissioning reports and DISCOM inspection paperwork
- Warranty registration and customer handover training

Preferred qualifications

- ITI Electrician or Diploma in Electrical for technicians
- B.Tech/Diploma for engineers and supervisors
- Surya Mitra or other Skill Council for Green Jobs (SCGJ) certifications are a plus
- C. Shared Skills for Both RolesCustomer service and qualified conduct inside people's homes
- Clear communication of technical points to non-technical customers
- Time management and coordination between sales, survey, installation and liaison teams
- Basic digital skills: smartphone apps, WhatsApp business, Excel and CRM
- Honesty about claims and no over-promising on savings
- Complaint handling and after-sales support
- Willingness to travel locally and work on-site
- D. Optional Specialist Roles
- Liaison/documentation executive: handles DISCOM, portal and subsidy paperwork
- Finance facilitator: manages bank and NBFC relationships and loan processing
- Project/site supervisor: handles quality, scheduling and crew management

O&M; technician: handles servicing and AMC contracts

📌 Field Marketing Executive (New Delhi)
🏢 M/S Maa Bipad Nashini Enterprise
📍 New Delhi