Key Responsibilities – End-to-End Admissions • Take ownership of qualified and
warm leads and convert them into paid admissions.
• Conduct counselling sessions to understand student goals, educational background, career aspirations and financial
considerations.
• Recommend the most suitable program based on the student's profile and career objectives.
• Explain course structure, duration, fees, eligibility, career opportunities, placement support and admission process clearly
and accurately.
• Handle objections related to fees, course value, career outcomes, timing, competition and decision-making.
• Follow up systematically with prospects until the final admission decision.
• Coordinate documentation, payment, registration and onboarding to ensure a smooth end-to-end admission process.
• Maintain ownership of the lead from counselling through admission and handover.
Lead Management & Daily Strategy
• Monitor the complete lead funnel every day: New Lead Contacted Qualified Warm Counselling Follow-up
Admission.
• Independently review lead performance, identify gaps and create daily calling and follow-up strategies.
• Prioritise high-intent leads and ensure timely follow-up without losing opportunities.
• Analyse lead sources and conversion performance to identify the best-performing channels.
• Coordinate with Marketing to communicate lead quality, campaign performance and conversion insights.
• Take independent responsibility for improving lead-to-admission conversion and overall centre revenue.
Telecaller Team Management
• Manage and guide the Telecaller team on daily calling priorities, lead qualification and follow-up.
• Allocate and redistribute leads based on workload, lead quality and performance.
• Monitor daily call activity, connected leads, qualified leads,



warm leads and counselling appointments.
• Coach Telecallers on communication, objection handling and lead warming techniques.
• Conduct daily/weekly performance reviews and set clear targets.
• Ensure every qualified lead is transferred to the Counsellor with complete and accurate information.
CRM Management & Reporting
• Update CRM records in real time or within the defined turnaround time after every meaningful interaction.
• Ensure accurate lead status, next follow-up date, remarks, counselling outcome and admission status.
• Maintain 100% visibility of the sales pipeline and ensure there are no unattended or overdue leads.
• Prepare and share daily/weekly reports covering lead funnel, counselling, conversions, revenue and pending follow-ups.
• Use CRM data to identify conversion gaps and take corrective action. Student Relationship & Referral
Generation
• Build strong rapport and long-term relationships with students and parents.
• Maintain regular engagement with enrolled students and create a positive student experience.
• Actively generate referrals from existing students, alumni, parents and qualified networks.
• Develop a referral pipeline and track referral-to-admission conversions.
• Encourage satisfied students to recommend programs to friends, classmates and colleagues.
Revenue Ownership
• Take end-to-end responsibility for achieving monthly admission and revenue targets.
• Build and manage an individual revenue pipeline to consistently meet or exceed targets.
• Track daily revenue achievement against monthly targets and identify the required gap closure.
• Independently plan actions required to generate additional admissions and revenue.
• Demonstrate ownership, accountability and a strong business mindset rather than relying only on assigned leads

📌 Admission Counsellor (Kolkata)
🏢 HRassistance India Consultancy
📍 Kolkata