Social Media Manager

Experience- 4 to 7 yrs Key Responsibilities: - Own and execute the monthly social media calendar across Instagram, Facebook,YouTube, LinkedIn and emerging platforms. - Build engaging skincare-first content around ingredients, education, product benefits and consumer trust. - Plan viral campaigns, festive campaigns, launches and always-on content. - Coordinate with designers, videographers, photographers and copywriters for content production. - Lead influencer collaborations, UGC campaigns and creator partnerships. - Track platform trends and identify viral content opportunities. - Monitor community management, customer engagement and social listening. - Analyse KPIs including reach, engagement, follower growth, saves, shares and conversions. - Coordinate with performance marketing and e- commerce teams for campaign amplification. - Ensure brand consistency across all digital touchpoints. Required Skills: - Experience managing beauty, skincare or FMCG brands. - Solid understanding of Instagram, YouTube Shorts and Meta ecosystem. - Excellent copywriting and storytelling skills. - Experience using Meta Business Suite and social media analytics tools. - Knowledge of influencer marketing and campaign reporting. - Creative thinker with excellent project management skills. - Have strong hands-on knowledge of Meta Business Suite / Meta Business Manager. - Independently set up,



manage, monitor, and optimize Facebook Instagram paid campaigns. - Handle campaign objectives including reach, engagement, traffic, video views, leads, conversions, and sales. - Manage campaign budgets and ensure efficient utilization of ad spends. - Understand key advertising metrics such as CPM, CPC, CTR, CPL, CPA, ROAS, reach, impressions, and conversions. - Continuously monitor campaign performance and make optimization recommendations. - Coordinate with the performance marketing/e-commerce team wherever required. - Prepare weekly and monthly social media performance reports. - Track and analyse reach, impressions, engagement, follower growth, video views, website traffic, and campaign performance. - Prepare paid media reports highlighting spends, results, CPM, CPC, CTR, conversions, and ROAS. - Identify what content and campaigns are performing well and provide actionable recommendations. - Present performance insights to the marketing team/management. - Maintain dashboards and ensure all campaign data is accurately tracked.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Social Media Manager (Mumbai)
🏢 Dr. Rashel
📍 Mumbai