- Design and execute marketing campaigns aligned to sales targets and channel needs
- Develop and distribute marketing collaterals (brochures, PPTs, videos, scripts) to support field sales teams
- Plan and manage contests, incentive communications, recognition programs, and events to drive channel motivation
- Monitor performance of marketing initiatives through dashboards, reports, and sales feedback
- Coordinate with external vendors for print, gifting, and event execution.
- Ensure all materials follow brand guidelines and receive necessary compliance approvals before rollout.
Preferred candidate profile
- Experience in Channel Marketing, Trade Marketing, or Sales Enablement roles
- Experience in Life Insurance or BFSI industry
- Exposure to campaign execution, sales communication, and cross-functional coordination is desirable