WhatsApp Marketing Specialist – Business API, Automation & Lead Generation

We are looking for a skilled WhatsApp Marketing Specialist to plan, execute, and optimize WhatsApp marketing campaigns using the official WhatsApp Business Platform (API). You will manage opt-in contact lists, create approved marketing templates, build automated chat flows, and turn WhatsApp conversations into qualified leads and sales.

This role focuses on compliant, scalable WhatsApp marketing, including audience segmentation, campaign personalization, chatbot automation, lead nurturing, and performance tracking. You should understand how to grow an engaged contact database while maintaining message quality, customer trust, and account health.

The goal is to generate measurable business results through relevant, permission-based messaging—not indiscriminate bulk messaging.

What You’ll Do1. WhatsApp Business API Campaign Management

- Plan and execute large-scale WhatsApp marketing and broadcast campaigns for opted-in contacts using the official WhatsApp Business Platform through an approved provider.
- Schedule campaigns based on audience segments, customer interests, buying stages, and business objectives.
- Manage campaign execution, delivery performance, and follow-up communication.
- Ensure campaigns follow applicable WhatsApp Business Platform policies and messaging requirements.
- Monitor account quality, customer feedback, opt-outs, and blocking trends to identify and address issues early.

1. Opt-In Contact List Growth

- Grow permission-based WhatsApp contact lists through landing pages, website forms, QR codes, and Click-to-WhatsApp ads.
- Create and optimize opt-in journeys that encourage relevant prospects to subscribe to updates, offers, and business communication.
- Maintain accurate contact records, consent information, and subscription preferences.
- Segment contacts by interests, location, engagement, and buying stage to improve campaign relevance.
- Maintain opt-out and suppression lists so contacts who withdraw consent are excluded from future marketing messages.

1. WhatsApp Marketing Templates & Campaign Content

- Write explicit, engaging WhatsApp marketing templates designed to meet Meta’s template approval requirements.
- Create messages with relevant offers, calls to action, approved buttons, images, and other supported media.
- Personalize campaign content for different audiences, customer needs, and stages of the buying journey.
- Test message variations, offers, creative formats, and calls to action to improve engagement and conversions.




- Use AI writing tools and Canva to develop campaign copy and supporting creatives where appropriate.

1. Chatbot Automation & Customer Journeys

- Build chatbot, auto-reply, and WhatsApp Flows for enquiries, lead capture, qualification, and follow-ups.
- Create automated conversation journeys that help prospects find relevant information and take the next step.
- Set up lead-routing workflows to pass qualified enquiries to the appropriate sales team members.
- Automate routine responses while ensuring customers can receive human assistance when needed.
- Test chatbot flows regularly and improve them based on user interactions and drop-off points.

1. Campaign Performance & Lead Management

- Track delivery, read rates where available, replies, opt-outs, blocks, qualified leads, and conversions.
- Analyze campaign performance and identify opportunities to improve targeting, message timing, and content.
- Monitor WhatsApp phone number quality ratings and messaging limits, and investigate negative performance trends.
- Maintain campaign reports and update CRM records with relevant contact and lead information.
- Coordinate with the sales team to ensure qualified leads receive timely follow-ups.
- Measure campaign success through engagement, lead quality, conversions, and business outcomes.

Tools & Platforms
- WhatsApp Business Platform (API)
- AiSensy, Interakt, WATI, Gupshup, or similar WhatsApp Business Solution Providers
- Meta Business Suite and Meta advertising tools
- WhatsApp chatbots and Flows
- Click-to-WhatsApp Ads
- CRM and lead management systems
- Google Sheets
- Canva
- AI-powered writing and automation tools

Experience Experience in WhatsApp marketing, WhatsApp Business API campaign management, marketing automation, CRM marketing, chatbot setup, or lead generation is preferred.

Candidates with hands-on experience managing opt-in campaigns, creating message templates, building automated conversation flows, and tracking campaign performance are encouraged to apply.

Who Can Apply

- Freshers and experienced candidates interested in WhatsApp marketing and business communication automation.




- Candidates who understand the difference between the WhatsApp Business App and the WhatsApp Business Platform (API).
- Individuals who can create engaging marketing messages and organize audience segments.
- Candidates interested in chatbot automation, lead capture, CRM integration, and campaign analytics.
- People who understand the importance of customer consent, opt-outs, and platform messaging policies.
- Candidates who are comfortable using marketing dashboards, spreadsheets, and campaign management tools.
- Individuals who can analyze results and improve campaigns based on engagement and lead quality.

Skills Required
- WhatsApp Business API campaign management
- Opt-in list building and contact segmentation
- WhatsApp marketing template creation and approval
- Bulk broadcast campaign planning and execution
- Chatbot setup, auto-replies, and WhatsApp Flows
- Lead capture, qualification, and follow-up automation
- Click-to-WhatsApp campaign understanding
- WhatsApp quality rating and campaign health monitoring
- CRM and Google Sheets management
- Campaign analytics, testing, and optimization
- Marketing copywriting and basic creative development
- Canva and AI writing tools
- Attention to detail and problem-solving
- Understanding of consent, opt-out management, and WhatsApp Business policies

Not for You If
- You rely on unofficial bulk-sender software, browser extensions, or unauthorized WhatsApp panels.
- You send unsolicited messages to purchased, scraped, or otherwise non-consenting contact lists.
- You ignore opt-outs, customer complaints, or WhatsApp messaging policies.
- You believe changing phone numbers is an acceptable solution to repeated account restrictions.
- You focus on message volume instead of customer engagement, qualified leads, and conversions.

Role Objective & Success Metrics Success in this role is measured by:
- Growth in genuine, permission-based WhatsApp subscribers.
- Successful template approvals and reliable campaign delivery.
- Healthy phone number quality ratings and responsible messaging practices.
- Meaningful replies, qualified enquiries, and sales opportunities.
- Effective chatbot automation and timely lead handoffs.
- Improved engagement and conversions through continuous campaign optimization.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Cell phone reimbursement
- Food provided

Ability to commute/relocate:
- Anand Vihar, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person

📌 WhatsApp Marketing Specialist (Business API) (Anand Vihar)
🏢 Web5G Technology
📍 Anand Vihar