- Robust local communication, negotiation skills, and basic solar panel technical literacy
- Conduct door-to-door marketing, explain solar subsidy benefits, perform site assessments, prepare proposals, and coordinate installation teams
A PM Surya Ghar Solar Marketing and Sales Executive promotes and sells residential rooftop solar systems under the government-backed PM Surya Ghar: Muft Bijli Yojana.
Job Overview
- Role: Field-based sales and marketing position focused on clean energy adoption.
- Goal: Drive customer acquisition, hit monthly sales quotas, and explain national solar subsidy benefits to homeowners.
Key Responsibilities
- Lead Generation: Conduct door-to-door marketing, set up local awareness booths, and source residential leads through community networking.
- Scheme Education: Explain electricity bill savings, return on investment (ROI), and central financial assistance under PM Surya Ghar.
- Site Assessment:
Visit client roofs for basic shadow analysis, feasibility checks, and energy requirement calculations.
- Sales Conversion: Prepare custom commercial proposals, issue price quotations, and guide clients through registration and subsidy documentation.
- Team Coordination: Bridge communication between the client and technical/installation teams from setup to final commissioning.
Requirements & Qualifications
- Skills: Strong local communication, convincing negotiation, and basic technical literacy regarding solar panels.
- Mobility: Willingness to travel locally for field visits; a two-wheeler and valid driving license are typically preferred.
- Education & Experience: High school diploma, bachelors degree, or relevant field sales background; freshers are also welcome.