Job Title: Visual Merchandising Designer

Company: The Souled Store

Industry: Fashion / Apparel / Retail

Location: Mumbai

About The Souled Store The Souled Store is one of India’s leading youth-focused casual wear brands, known for its vibrant designs, licensed merchandise, and unique approach to fashion and retail.

Job Summary

We are looking for a creative and detail-oriented Visual Merchandising Designer with a strong design sensibility and proficiency in design software such as AutoCAD, Adobe Photoshop, and Adobe Illustrator. Candidates with experience in apparel brands are mandatory. The role will focus on conceptualizing and designing innovative visual merchandising concepts, window displays, in-store displays, seasonal campaigns, and product launch presentations that strengthen brand identity and enhance the customer shopping experience.

Key Responsibilities

- Conceptualize and design creative visual merchandising concepts aligned with the brand’s identity and aesthetic.
- Design innovative window displays, in-store displays, product presentations, and seasonal campaign concepts.
- Develop creative themes and visual concepts for product launches, festive campaigns, and brand initiatives.
- Prepare detailed design layouts, technical drawings, 2D designs, and visual presentations using relevant design software.
- Translate creative ideas and brand guidelines into visually compelling design concepts.
- Create mood boards, design references, mock-ups, and visual representations to communicate design ideas effectively.
- Collaborate with the Marketing, Buying, and Retail Design teams to develop cohesive visual merchandising concepts.
- Research current retail design trends, materials, display techniques,



and industry innovations to introduce fresh ideas.
- Explore creative ways to enhance product visibility, store aesthetics, and customer engagement through visual merchandising.
- Maintain consistency in design language and visual identity across different retail formats and campaigns.

Required Skills & Qualifications

- Strong creative thinking, conceptualization, and visual storytelling skills.
- Excellent understanding of visual merchandising principles, retail aesthetics, colour theory, and spatial design.
- Proficiency in AutoCAD, Adobe Photoshop, and Adobe Illustrator is essential.
- Knowledge of other design and visualization tools such as SketchUp, Adobe InDesign, or similar software will be an added advantage.
- Ability to create detailed design layouts, mood boards, mock-ups, and visual presentations.
- Robust attention to detail, creativity, and an understanding of brand identity.
- Ability to translate concepts and creative briefs into visually appealing design solutions.
- Strong communication, presentation, and collaboration skills.

Experience

Relevant experience in Visual Merchandising Design, Retail Design, or a similar creative design role, preferably within the fashion, apparel, or lifestyle retail industry.

Who Should Apply?

We are looking for someone with a strong design-focused background, excellent software skills, and the ability to conceptualize fresh and engaging visual merchandising ideas. This role is focused on design and creative conceptualization rather than on-ground project execution.

If you are passionate about retail aesthetics, creative design, and building visually engaging shopping experiences, we would love to hear from you!

📌 Visual Merchandiser (Mumbai)
🏢 The Souled Store
📍 Mumbai