- Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas

Supporting Actions Achieve Business development targets for Home Textile categories (Furnishings including Blankets, Throws, Pillows, Drapery, Upholstery, Table & Kitchen Linen.) by widening the adoption base through scale up partners

- Showcase our Home Textile Collection to Labels and Manufacturers
- Understand the market requirements from Front end / channel marketing
- Manufacture/ adopt shortlisted products as per requirements
- Increase BC yarn usage and increase adoption through strategies
- Support and market consistently BC usage
- Active adoption of CD Lyocell as a new product in the filled products category.
- Strong focus on growing the VAP share and focus on Lyocell considering the upcoming expansions.

Map & shortlist hub excellence partners & scale up partners in Home Textile applicable categories

- Map partners through industry associations & already known contacts
- Prepare a database based on their strength, product offering and interest, through visits and discussions.
- Shortlist based on the objectives and in line with the business strategy





Promote Recent Product Development & Perfection to the value chain and increase acceptance of the new developments through VCM / TRADC/ Design team
- Counter competing fibers like wool, cotton, Polyester and their blends, with appropriate prototypes
- Develop new fabric Sorts with Design Team (In-house/ Out Sourced/ Value Chain) and promote the same to the end user.
- Work with the spinners and processers to ensure quality and adaptation
- Perfect the prototypes involving value chain till labels and promote till retail.

Supply of inputs to the product library at TRADC and integrate with the Centre to provide support to hubs across India
- Ensure supply of innovative products from the hubs to the product library.
- Track on a regular basis through MIS provided by TRADC
- Coordinate based on requirements from the hub excellence partners

Understand the Business model of leading labels in domestic and export markets
- Map Major Metros for leading labels, mass wholesalers
- Shortlist labels and their marketing channels based on their size, product fit as well as growth objectives being in line with our business strategy
- Compile the information, plan and execute business growth opportunities with the front end labels and link value chain including the wholesalers, retailers at front end, and up to yarn manufacturers at back end.

📌 TM Home Textiles Furnishings (Uttar Pradesh)
🏢 Grasim Industries Limited Aditya Birla Group
📍 Uttar Pradesh