B2B Telesales Executive

Department: B2B Sales

Job Type: Full-Time

Location: Lucknow / As per company requirement

Experience: 0–4Years

Industry: Agriculture / Manufacturing / B2B Products

About the Role

We are looking for a high-performance B2B Telesales Executive who can convert qualified business leads into customers through professional calling, consultative selling, systematic follow-ups and strong relationship management.

This is not a basic calling job. The role requires someone who can understand a customer's business requirements, identify the real decision-maker, present the right commercial solution, handle objections, negotiate professionally and move opportunities from Lead → Qualification → Discussion → Negotiation → Order → Repeat Business.

Key Responsibilities

- Make high-quality outbound calls to B2B prospects, distributors, dealers, wholesalers, traders and business owners.

- Understand customer requirements, purchasing capacity, product requirements and buying timeline.

- Identify and communicate with the actual decision-maker / purchase authority.

- Qualify leads based on budget, requirement, business potential, location, infrastructure and purchase intent.

- Present products, pricing, commercial terms and business opportunities clearly.

- Handle objections related to price, quality, competition, credit, MOQ, delivery and existing suppliers.

- Negotiate professionally while protecting company margins.

- Conduct structured follow-ups through phone, WhatsApp, email and other relevant channels.

- Maintain accurate lead status, call records, follow-up dates and sales pipeline in CRM/Google Sheets.

- Convert qualified prospects into first orders and develop them into repeat customers.

- Coordinate with operations, logistics, finance and management to ensure smooth order execution.

- Build long-term relationships with high-value B2B customers.

- Track competitor activity, customer feedback, market pricing and emerging opportunities.

- Achieve monthly revenue, order-value, conversion and activity targets.

- Prepare daily/weekly sales reports and maintain complete sales documentation.

Required Skills

1. B2B Sales Skills





- Strong understanding of B2B sales cycles.

- Lead qualification and prospecting.

- Decision-maker identification.

- Consultative selling.

- Objection handling.

- Negotiation and closing.

- Follow-up management.

- Customer relationship management.

2. Communication Skills

- Excellent Hindi communication.

- Good working English.

- Clear, confident and professional speaking style.

- Ability to ask the right questions and actively listen.

- Ability to communicate with business owners, distributors and senior decision-makers.

3. Sales Psychology

The candidate should understand:

- Buyer psychology.

- Pain-point discovery.

- Value-based selling.

- Trust building.

- Urgency creation without misleading the customer.

- Price-vs-value positioning.

- Handling rejection professionally.

4. Technology & Data Skills

- Comfortable using CRM software.

- Google Sheets / MS Excel.

- WhatsApp Business.

- Email communication.

- Basic understanding of digital leads and online enquiries.

- Ability to maintain a clean and updated sales pipeline.

5. Personal Qualities

- Target-oriented and commercially aware.

- Highly disciplined with follow-ups.

- Persistent without being aggressive.

- Confident while speaking with senior people.

- Fast learner.

- Strong ownership mentality.

- Good time management.

- Emotionally resilient and comfortable with rejection.

- Honest and professional in customer communication.

- Focused on revenue, not merely call volume.

Preferred Qualifications

- Graduate in any discipline.

- BBA / MBA / Agriculture / Commerce / Marketing background is an advantage.

- Experience in B2B sales, distribution, manufacturing, agriculture, FMCG, industrial products or wholesale markets will be preferred.





- Candidates with proven sales performance will receive preference over candidates with only theoretical knowledge.

Performance Metrics

Performance will be evaluated on meaningful business outcomes, including:

- Qualified leads generated.

- Decision-makers contacted.

- Conversion rate.

- Follow-up completion rate.

- Orders generated.

- Monthly sales revenue.

- Average order value.

- Current customer acquisition.

- Repeat business.

- Collection/payment coordination.

- CRM/data accuracy.

Important: The role is not evaluated only on the number of calls made. Quality of conversations, qualified opportunities, conversions and revenue generation are the primary performance indicators.

Who Should Apply?

This position is ideal for someone who:

- Enjoys talking to business owners and decision-makers.

- Can confidently handle difficult customers.

- Understands that most B2B sales happen through multiple follow-ups.

- Can turn a cold or semi-qualified lead into a commercial opportunity.

- Wants to build a long-term career in B2B sales.

- Is motivated by measurable performance and revenue growth.

Who Should Not Apply?

Please do not apply if you:

- Are uncomfortable making outbound calls.

- Give up after one or two follow-ups.

- Only want to complete a fixed number of calls every day.

- Cannot maintain customer data and follow-up records.

- Are uncomfortable with monthly sales targets.

- Prefer a purely desk-based/non-sales role.

- Avoid speaking with business owners or senior decision-makers.

What We Offer

- Structured B2B sales environment.

- Product and sales training.

- Lead support.

- Opportunity to work with high-value B2B customers.

- Performance-based incentives.

- Career growth based on measurable results.

- Exposure to real-world business development, negotiation and distribution.

Ideal Candidate Profile

“A communicator who thinks like a salesperson, qualifies like a business analyst, negotiates like a commercial professional and follows up like an account manager.”

If you can consistently convert conversations into qualified opportunities, qualified opportunities into orders, and orders into long-term business relationships, this role is for you.

📌 Telesales Executive (Lucknow)
🏢 Atharv Agricure
📍 Lucknow