Designation: Team Lead Marketing & Communications

Department: Marketing & Communications

Reporting To: Senior Manager - Marketing & Communications

Location: Pune Hybrid, Work from Home

Job Type: Full Time, Permanent

Shift: 2 PM IST To 11 PM IST

Role Overview

We are looking for a proactive and hands-on Team Lead Marketing & Communication to join our marketing team.

This person will be responsible for executing digital marketing activities across multiple channels while supervising the team, coordinating deliverables, and ensuring campaigns and projects are completed on time.

The ideal candidate should have strong hands-on experience in digital marketing, excellent organizational skills, and the ability to guide team members while actively contributing to marketing execution and performance.

If you enjoy taking ownership, managing multiple digital marketing activities, and leading a team to achieve business goals, we’d love to meet you!

Key Responsibilities:

1. Digital Marketing & Analytics

- Plan, execute, and monitor digital marketing activities across SEO, Google Ads, LinkedIn Ads, Email Marketing, and social media.
- Track campaign performance and update analytics trackers and reports.
- Monitor Google Analytics, Google Search Console, and Bing Webmaster Tools for website performance, search queries, and technical issues.
- Monitor keyword rankings and maintain keyword tracking reports.
- Identify opportunities for campaign optimization and improved marketing performance.

2. Website & SEO Management

- Manage on-page and off-page SEO activities to improve website visibility and organic performance.
- Coordinate with website vendors for blog uploads, content updates, website corrections, and additional fixes.
- Ensure website resources and content are updated according to new designs and data.
- Conduct monthly website audits to identify issues and ensure alignment with marketing requirements.
- Coordinate with internal teams and external vendors to ensure timely completion of website-related activities.

3. Social Media Marketing

- Create and manage monthly social media content calendars for LinkedIn, Facebook, X, and Instagram.
- Draft social media copy, image content, captions, and hashtags.
- Design social media creatives using Canva and maintain organized creative folders.
- Schedule and publish posts across social media platforms.
- Manage social media activities for company and leadership accounts, including content planning, scheduling, and engagement.




- Coordinate LinkedIn group engagement initiatives for RCM, Medical Coding, Labs, and Risk Adjustment.

4. Email Marketing & Campaign Management

- Plan and maintain email campaign schedules for different provider groups and marketing initiatives.
- Draft email campaign content based on monthly topics and target audiences.
- Design and manage email campaigns using Mailchimp or relevant email marketing platforms.
- Schedule monthly email campaigns and track campaign performance.
- Prepare and update monthly email marketing analytics reports.
- Identify opportunities to improve email engagement and lead generation.

5. Paid Advertising

- Manage and monitor Google Ads and LinkedIn Ads campaigns.
- Track campaign performance, budgets, and key metrics.
- Make campaign adjustments and optimization recommendations wherever required.
- Maintain paid advertising trackers and ensure timely reporting of campaign results.
- Coordinate with the marketing manager on campaign strategy, targeting, and performance improvement.

6. LinkedIn Outreach & Lead Generation

- Use LinkedIn Sales Navigator to identify and reach out to relevant prospects and decision-makers.
- Manage personalized LinkedIn messaging and outreach activities through designated accounts.
- Maintain and update LinkedIn follower lists and prospect databases.
- Track and support lead generation activities across LinkedIn and other marketing channels.
- Coordinate with the marketing team to ensure timely follow-up and accurate database updates.

7. Leadfeeder & Database Management

- Monitor and update company lists through Leadfeeder on a daily basis.
- Create and maintain prospect databases based on identified companies and decision-makers.
- Update Salesforce records and ensure database accuracy and completeness.
- Support email outreach to relevant decision-makers identified through Leadfeeder.
- Maintain clean and organized marketing databases as per business requirements.

8. Content Creation & Community Engagement

- Research relevant industry questions and topics for Quora and Reddit.




- Identify and answer relevant questions to support brand visibility and thought leadership.
- Plan and coordinate blog content across healthcare-related categories, including:
- Revenue Cycle Management
- Medical Billing
- Risk Adjustment & HEDIS
- Consulting
- Providers
- Specialties
- Payers
- Draft blog content, coordinate internal reviews, and maintain final content in the designated folders.
- Prepare press releases as and when required.
- Draft video scripts and coordinate video creation using relevant tools.

9. Marketing Collaterals & Campaign Assets

- Create and coordinate marketing collaterals such as flyers, e-guides, case studies, and whitepapers.
- Allocate and track collateral development activities across team members.
- Ensure marketing assets are aligned with brand guidelines and approved before publishing.
- Coordinate with design and other internal teams to deliver high-quality marketing materials.

10. Competitor Analysis & Market Research

- Conduct competitor research across the USA and India markets.
- Monitor competitor marketing activities, content, campaigns, and digital presence.
- Prepare competitor analysis reports and share relevant insights with the marketing manager.
- Support market research and identification of current digital marketing opportunities.

11. Webinars & Marketing Campaigns

- Support the end-to-end planning and execution of monthly webinars for lead generation.
- Coordinate webinar promotional creatives, social media copy, email campaigns, and website content.
- Ensure promotional activities are planned and executed within timelines.
- Track campaign deliverables and coordinate with relevant teams to support webinar success.

12. Team Supervision & Coordination

- Supervise daily digital marketing activities and ensure timely completion of team deliverables.
- Allocate tasks and coordinate work across team members based on priorities and deadlines.
- Review team deliverables, including social media calendars, creatives, content, campaign reports, and marketing trackers.
- Monitor team performance, identify challenges, and escalate issues to the marketing manager when required.
- Conduct regular follow-ups to ensure all marketing activities are executed as planned.
- Guide team members on digital marketing best practices, tools, and execution processes.
- Maintain task trackers, campaign schedules, and team activity reports.
- Collaborate with the marketing manager on planning, execution, and performance reviews.

📌 Team Lead - Digital Marketing (Pune)
🏢 3Gen Consulting
📍 Pune