Job highlights

- Minimum 4 years of experience in performance marketing across digital channels,with at least 2 years of hands-on experience managing and optimizing LinkedIn Ads . Solid domain expertise in paid media,including strategy,execution,and analytics .
- Bachelor s degree in any field
- Minimum 4 years of experience in performance marketing across digital channels, with at least 2 years of hands-on experience managing and optimizing LinkedIn Ads
- Strong domain expertise in paid media, including strategy, execution, and analytics
- Skilled in leveraging AI tools (e.g., ChatGPT, Gemini, Claude) to enhance campaign efficiency and decision-making
- Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking
- Excellent written and verbal communication skills in English
- Bachelor s degree in any field; a Master s degree is a plus

Experience:

- Hands-on experience with:
1. LinkedIn Ads, Google Ads, Bing/Microsoft Ads
2. Google Tag Manager (GTM), GA4, Looker Studio

- Strong understanding of performance marketing principles, bidding strategies, and attribution models
- Familiarity with SEO, email marketing, and other digital marketing channels.
- Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred
- Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT
- Effective communication and reporting skills
- Good experience in managing medium to large-sized budgets




- Should have a data driven approach to work

Scope of work

Research and Analysis:

- Stay ahead of platform updates and trends; integrate innovations into strategy
- Drive keyword strategy and restructure accounts to unlock scalable growth
- Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI
- Analyze and interpret conversion and attribution data to derive actionable strategic insights
- Ability to create strategies and budget forecasts

Strategy & Execution:

- Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
- Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads
- Take ownership of campaigns end-to-end to ensure KPIs and Goals are met
- Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability

Communication:

- Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities
- Partner with internal teams to address performance challenges
- Timely Deliver projects on time, meeting weekly and monthly deadlines

Reporting:

- Create performance reports using Google Slides/other dashboards, and review them with clients
- Present key strategies and insights to Client Success Managers and clients
- Consider key performance metrics such as CPC, CTR, CPA, & ROAS for creating and conveying detailed inferences in monthly, quarterly & yearly reports

📌 Sr. Paid Marketing Analyst (Kolkata)
🏢 GO MO Group
📍 Kolkata