Job Title: Senior Marketing Manager

Experience: 8–12 years

Location: Gurgaon

Job Summary

We are looking for a dynamic, strategic, and results-oriented Senior Marketing Manager to lead marketing initiatives, strengthen brand positioning, drive customer acquisition, and accelerate business growth.

The ideal candidate will have proven experience in marketing strategy, brand management, digital marketing, campaign execution and team leadership. Experience in the restaurant and bar industry, Quick Service Restaurants (QSR), food and beverage (F&B;) or hospitality sector will be an added advantage but is not mandatory. Candidates from other industries with strong marketing expertise and a track record of delivering results are welcome to apply.

Key Responsibilities

1. Marketing Strategy & Planning

- Develop and execute marketing strategies aligned with business goals.
- Create annual marketing plans, campaign calendars and budgets.
- Identify market trends, customer insights and new business opportunities.
- Develop initiatives to improve brand visibility, customer engagement and revenue growth.

2. Brand Management & Campaigns

- Build and strengthen brand identity, positioning and market presence.
- Plan and execute integrated marketing campaigns across digital and offline channels.
- Lead promotional activities, brand partnerships, product launches and customer engagement initiatives.
- Ensure consistency in brand communication across all platforms.

3. Digital Marketing & Customer Acquisition

- Oversee digital marketing activities, including social media, SEO, SEM, paid advertising, email marketing and content marketing.
- Develop strategies to increase online visibility, customer acquisition, and conversions.
- Monitor campaign performance and optimize marketing ROI.




- Manage agency partnerships and external marketing vendors.

4. Business Growth & Marketing Analytics

- Work closely with sales and business teams to achieve revenue and growth targets.
- Conduct market research and competitor analysis.
- Track marketing KPIs, campaign performance, customer acquisition costs and return on marketing investment.
- Prepare periodic performance reports and recommend data-driven improvements.

5. Team & Budget Management

- Lead, mentor and develop the marketing team.
- Manage marketing budgets and ensure effective allocation of resources.
- Coordinate with internal stakeholders and external agencies.
- Establish explicit performance objectives and ensure timely execution of marketing plans.

Preferred Industry Experience

- Experience in restaurants, bars, QSRs, cafés, food and beverage or hospitality will be an added advantage.
- Understanding of consumer marketing, local-area marketing, customer loyalty programs, outlet promotions and customer experience initiatives would be beneficial.
- Industry-specific experience is preferred, not mandatory. Candidates from other sectors with relevant marketing experience and strong business results will also be considered.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration or a related field.
- 8–12 years of relevant marketing experience with demonstrated leadership or managerial experience.
- Proven track record in brand building, integrated marketing campaigns and business growth.
- Strong knowledge of digital marketing, marketing analytics, CRM and customer engagement strategies.
- Excellent communication, leadership, strategic planning and stakeholder management skills.

Pay: ₹100,000.00 - ₹150,000.00 per month

Work Location: In person

📌 Sr. Marketing Manager (Gurugram)
🏢 BtB Marketing
📍 Gurugram