Job highlights

- Sales and Marketing. Full Time. India

- Bachelors degree in Marketing,Business Administration,Communications,or a related field

- Manage external agencies,partners,and specialist vendors where required. . Promote a culture of ownership,experimentation,collaboration,and continuous improvement. .

Technical

Competency

Senior Marketing Manager

Sales and Marketing

Full Time

India

Key Responsibilities

SEO Organic Growth

- Develop and execute organic growth strategies across key markets, industries, and solution areas.

- Lead technical SEO, on-page SEO, off-page SEO, and international SEO initiatives.

- Conduct keyword research, competitor analysis, SEO audits, and content prospect mapping.

- Improve organic search visibility, rankings, qualified website traffic, and lead generation.

- Monitor SEO performance using Google Search Console, GA4, Semrush, Ahrefs, and similar platforms.

- Explore AI Search, Generative Search, and large language model (LLM) visibility opportunities.

Website Digital Experience

- Own website performance, continuous improvement, and digital experience optimization.

- Collaborate with developers, content teams, and designers to improve website architecture, navigation, UX, landing pages, and calls to action.

- Identify opportunities to improve website engagement, usability, and conversion performance.

- Use analytics and user behavior insights to guide website enhancements.

- Ensure website content and experiences are optimized for search engines, user intent, and business conversion goals.

CRO Growth Optimization

- Build and manage a Conversion Rate Optimization (CRO) roadmap.

- Analyze user journeys, conversion funnels, and visitor behavior to identify friction points.

- Plan and execute A/B tests, landing page experiments, CTA optimization, and form improvements.

- Measure experiment outcomes and turn insights into actionable conversion improvements.

- Collaborate with sales and marketing teams to improve lead capture and conversion pathways.

ABM Demand Generation

- Develop and execute Account-Based Marketing (ABM) programs targeting high-value enterprise accounts.

- Partner with Sales and Business Development to define target accounts,



industries, buyer personas, and campaign objectives.

- Build tailored digital campaigns and journeys aligned with account needs, industry challenges, and solution offerings.

- Drive demand generation through SEO, content marketing, paid advertising, email campaigns, remarketing, and ABM.

- Monitor account engagement, lead quality, MQLs, sales opportunities, and pipeline contribution.

Digital Campaigns Lead Generation

- Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads, remarketing, email, and other relevant channels.

- Collaborate with content and creative teams to develop campaign messaging, advertisements, and conversion-focused landing pages.

- Optimize targeting, audience segmentation, campaign budgets, creative assets, and conversion paths.

- Monitor campaign performance and ensure marketing investments contribute to qualified business opportunities.

- Align digital campaigns with sales priorities, product launches, events, webinars, and business growth objectives.

Analytics, Insights Performance

- Define digital marketing KPIs, targets, performance benchmarks, and reporting frameworks.

- Analyze website, SEO, paid campaign, email, and CRM data to identify growth opportunities.

- Build and present performance dashboards covering traffic, conversions, leads, MQLs, engagement, ROI, and pipeline contribution.

- Evaluate channel effectiveness, campaign attribution, and cost efficiency to support informed decision-making.

- Translate performance insights into actionable strategies and continuous optimization initiatives.

Team Leadership Collaboration

- Lead, mentor, and develop the digital marketing team across SEO, website management, campaigns, content, and analytics.

- Set team objectives, priorities, KPIs, and performance expectations.





- Review strategies and deliverables to ensure quality, consistency, and measurable business impact.

- Collaborate with Sales, Business Development, Content, Creative, and technical teams to align marketing initiatives with organizational goals.

- Manage external agencies, partners, and specialist vendors where required.

- Promote a culture of ownership, experimentation, collaboration, and continuous improvement.

Technical Competency

- SEO: Technical SEO, on-page SEO, off-page SEO, international SEO, keyword research, competitor analysis, and content optimization.

- SEO Analytics Tools: Google Search Console, GA4, Semrush, Ahrefs, and related analytics platforms.

- Website Management: WordPress, Webflow, CMS management, website architecture, UX, landing pages, and conversion optimization.

- CRO: A/B testing, conversion funnels, user journey analysis, CTA optimization, and form optimization.

- ABM Demand Generation: Account targeting, audience segmentation, buyer journeys, lead nurturing, and pipeline-focused marketing.

- Paid Advertising: Google Ads, LinkedIn Ads, remarketing, campaign management, and budget optimization.

- Marketing Automation: Email marketing, lead nurturing, CRM integration, and marketing workflow automation.

- Analytics Reporting: KPI development, campaign attribution, lead quality analysis, ROI measurement, dashboards, and performance reporting.

- B2B Marketing: Enterprise lead generation, content marketing, solution positioning, and multi-channel campaign strategy.

- AI Search Emerging Channels: Generative Search Optimization, LLM visibility, and AI-assisted marketing workflows.

- Leadership Planning: Team management, campaign prioritization, budget planning, stakeholder management, and agency coordination.

Qualifications

- Bachelors degree in Marketing, Business Administration, Communications, or a related field.

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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