Key Responsibilities

Digital Marketing &

- Online Presence

- Plan and execute digital marketing campaigns to promote hospital services, specialties, doctors, and facilities.

- Manage the hospital website and ensure regular updates to service pages, doctor profiles, and other relevant information.

- Improve the hospital's online visibility through search engine optimization (SEO).

- Monitor and maintain the hospital's Google Business Profile and online listings.

Social Media Management

- Manage official social media accounts, including Facebook, Instagram, YouTube, and other relevant platforms.

- Prepare and publish posts, reels, videos, health awareness content, and promotional materials.

- Coordinate with doctors and departments to develop medically accurate health-related content.

- Monitor comments, messages, and online engagement and coordinate responses with the concerned teams.

Online Advertising &

- Lead Generation

- Plan and execute paid advertising campaigns through Google Ads and social media platforms.

- Generate patient enquiries for consultations, specialty services, health check-up packages, and hospital campaigns.

- Monitor campaign performance, advertising expenditure, cost per lead, and conversion rates.

- Coordinate with the marketing and front-office teams to track enquiries and improve conversions.

Content Development &

- Branding

- Coordinate the creation of digital posters, videos, banners, brochures, and other promotional materials.

- Ensure consistent hospital branding across all digital platforms.

- Develop health awareness campaigns, doctor introduction videos, patient education content, and specialty promotions.





- Obtain necessary approvals before publishing medical claims, patient testimonials, photographs, or promotional content.

Analytics &

- Reporting

- Monitor website traffic, social media engagement, online enquiries, and advertising performance.

- Prepare weekly and monthly digital marketing performance reports.

- Analyse campaign effectiveness and recommend improvements.

- Track lead sources and coordinate with the marketing team to assess enquiry-to-appointment conversions.

Coordination &

- Compliance

- Coordinate with doctors, department heads, front-office staff, and the marketing team for digital promotions.

- Maintain confidentiality of patient information and obtain appropriate consent for patient-related content.

- Ensure digital marketing activities comply with applicable healthcare advertising, privacy, and hospital policies.

- Perform other duties assigned by the reporting authority related to digital marketing and hospital promotion.

Key Performance Indicators (KPIs)

- Growth in website traffic and online visibility.

- Number and quality of digital marketing leads generated.

- Cost per lead and advertising campaign performance.

- Social media reach, engagement, and follower growth.

- Enquiry-to-appointment conversion rate.

- Timely execution of campaigns and submission of reports.

- Accuracy and consistency of published content.

General Competencies

- Robust communication and content-writing skills.

- Knowledge of digital marketing tools and advertising platforms.

- Analytical thinking and reporting skills.

- Creativity and campaign-planning ability.

- Coordination and time-management skills.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (Tiruppur)
🏢 Sree Saran Medical Center
📍 Tiruppur