Role OverviewWe are looking for a Senior Content &

- Creative Lead who is a hands-on maker, a sharp storyteller, and obsessed withwhat makes people stop scrolling and install. You will own the creative and content engine across our portfolio of eightapps: shaping each app's voice, producing video (including AI-generated video) yourself, and building creatives thatperform in paid channels.This is a high-visibility, player-coach role for someone who can set the content strategy and also open the editingtimeline. You will partner closely with Growth, Performance Marketing, Product, and Design teams, and your work willbe seen by millions of people every day.Key ResponsibilitiesContent Strategy■ Build and own the content strategy for each app, with a distinct voice and audience for each (for example, playfuland social for Dosti and MastiPro, warm and devotional for Prabhuji, sharp and insight-led for CricSignal)■ Plan content calendars around festivals, cricket tournaments and match days, creator moments, and trends■ Define content pillars, formats, and hooks across Instagram, YouTube Shorts, Facebook, WhatsApp, and in-appsurfacesDosti | DostiPro | MastiPro | FriendChat | Playroom | Openly | Prabhuji | CricSignalPage 2■ Build a repeatable system for turning one idea into many formats and languagesVideo &
- AI Creative Production■ Script, shoot, and edit short-form videos, explainers, product demos, and social-first content■ Create video at speed and scale using AI tools (such as Runway, Kling, Veo, HeyGen, ElevenLabs, or Midjourney)and document the workflows so the team can reuse them■ Produce localised content in Hindi and regional languages■ Keep testing new AI creative tools and fold the best ones into our production pipelinePerformance Creative■ Own the ad creative pipeline for Meta,



Google (UAC), and YouTube: concepts, hooks, variations, and fast iteration■ Work with the Performance Marketing team to read CTR, CVR, CPI, hook and hold rate, and ROAS, and turnthose insights into the next round of creatives■ Run structured creative tests (hook, angle, format, CTA) and maintain a library of what works■ Spot creative fatigue early and keep a steady pipeline of fresh creativesTeam, Brand &
- Stakeholders■ Lead, mentor, and set quality standards for designers, video editors, writers, and freelancers or agencies■ Maintain brand guidelines, templates, and a reusable creative asset library across apps■ Present creative strategy, test results, and learnings to the Co-Founder and leadership■ Make sure creatives follow platform and advertising policies (for example, CricSignal is an information andentertainment app, not betting or fantasy)What We're Looking ForMust-Have Nice-to-Have■ 6+ years of experience in content, creative, or brandroles, ideally in consumer apps, gaming, media, orD2C■ Solid hands-on video skills: scripting, shooting, andediting (Premiere Pro, After Effects, CapCut, DaVinciResolve, or similar)■ Proven experience creating video with AI tools,backed by a portfolio showing outputs and workflow■ Solid content strategy experience: audience insight,platform-native storytelling, and calendar planning■ Foundation in performance marketing: funnels,CPI/CAC,



creative testing, and creative fatigue, withads you have made judged on results■ Fluency in Hindi and English, with excellent writingand visual taste■ High ownership mindset, and the ability to move fastand ship■ Regional language skills (Telugu, Kannada, Tamil,Marathi, etc.)■ Experience with app install marketing (Meta appcampaigns, Google UAC, Play Store creatives)■ Prior work in social entertainment, gaming,devotional, sports, or creator economy content■ Design skills in Figma, Photoshop, or Canva■ Experience at a high-growth startup (Series A-Cstage)■ Experience building or leading a small creative teamDosti | DostiPro | MastiPro | FriendChat | Playroom | Openly | Prabhuji | CricSignalPage 3Why Join Tamasha?Learn from the BestWork directly with the Co-Founder and senior leadersand get exposure to how creative drives growth at scale.Data-Rich EnvironmentTest creatives against real performance data across30L+ users and 8 apps, and see within days what works.Real OwnershipNo bureaucracy. Your creative decisions directly shapehow millions of people see our apps.Multi-App EcosystemWork across apps at different stages (early-stage,growth, and scale), with room to experiment with AI-firstcontent.Success Metrics for This RoleArea What Success Looks LikeCreative Velocity A steady weekly flow of high-quality video and ad creatives across appsAI Adoption Scalable AI video workflows that cut production time and cost without hurting qualityPerformance Impact Creatives that measurably improve CTR, CPI, and ROASContent &
- Brand Distinct, consistent voices per app, with growing organic reach and engagement

Pay: ₹2,000,000.00 - ₹3,500,000.00 per year

Work Location: In person

📌 Sr Creative Lead (HSR Layout)
🏢 Tamasha.live
📍 HSR Layout