Sr. BTL Operations Manager- Bengaluru

Sr. BTL Operations Manager- Bengaluru

15 Oct
|
Brandtouch u0026 Analytics
|
Bengaluru

15 Oct

Brandtouch u0026 Analytics

Bengaluru

DIRECTX

Operations Manager

Location: Bangalore

Reporting to: Head of Operations

Experience: 58 years

Sector: Brand Solutions | Experiential | BTL | Retail | Marketing Services

ABOUT DIRECTX

DirectX is building a new kind of brand solutions business around Hyperlocal Communicationconnecting brands with consumers through the right Consumer Environment Context Experience Action.

We work across real-world consumer ecosystems including retail, corporate parks, campuses, RWAs, hotspots and experiential environments, helping brands create meaningful, measurable and scalable consumer engagement.

We are looking for an Operations Manager to drive the planning and execution of client campaigns and on-ground programs in Bangalore.

This is a hands-on role for an execution-focused professional who can turn a brief into a structured operational plan, manage partners and field teams, control costs and ensure every project is delivered on time, on brief and to the expected quality.

KEY RESPONSIBILITIES

1. Campaign Planning & Execution

- Own the end-to-end execution of campaigns, activations and brand programs in Bangalore.
- Translate approved briefs and solutions into detailed execution plans, timelines, manpower requirements and checklists.
- Coordinate fabrication, branding, printing, logistics, manpower, permissions, installations and other execution requirements.
- Ensure campaigns are delivered as planned, with strong attention to quality, timelines and brand standards.
- Take ownership of critical on-ground deployments and ensure smooth execution and closure.

2. Project & Stakeholder Management

- Develop structured project plans, execution timelines and SOPs for every assignment.
- Work closely with Business, Strategy, Creative, Client Servicing and Operations teams to ensure seamless delivery.
- Manage multiple projects simultaneously and maintain clear visibility on priorities, timelines and dependencies.
- Identify operational risks early, develop contingency plans and proactively escalate issues to the Head of Operations.
- Ensure projects move smoothly from planning through execution to final closure.

3. Vendor & Partner Management

- Build and manage a strong Bangalore-based vendor and execution partner ecosystem across fabrication, production, manpower, logistics, printing,



AV and other requirements.
- Source, evaluate and negotiate with vendors based on capability, quality, timelines and commercials.
- Ensure vendors deliver against agreed specifications, SLAs and timelines.
- Maintain vendor performance and cost benchmarks.
- Identify opportunities to improve vendor quality, reliability and cost efficiency.
- Support the wider DirectX operations team in developing capabilities that can scale across markets.

4. Costing & Commercial Management

- Prepare accurate project-wise operational costings based on approved scope and requirements.
- Obtain competitive vendor quotations and negotiate commercials to achieve the right balance of cost, quality and execution.
- Track project spends against approved budgets and flag deviations proactively.
- Ensure all operational expenses and vendor documentation are accurately recorded.
- Work with the Head of Operations and Finance team on vendor payments, billing inputs and project closure.
- Contribute to improving project profitability through better planning, negotiation and cost control.

5. Field Team Management

- Coordinate field teams, promoters, supervisors and temporary manpower deployed across projects.
- Ensure teams are properly briefed, trained and deployed as per the execution plan.
- Monitor attendance, productivity, grooming and adherence to campaign SOPs.
- Resolve on-ground issues quickly and ensure clear accountability across field teams and partners.
- Maintain high standards of execution discipline and professionalism.

6. Quality, Compliance & Reporting

- Conduct pre-launch checks and on-ground quality audits to ensure execution meets agreed standards.
- Ensure required permissions, documentation, safety and compliance requirements are in place.
- Maintain project trackers covering scope, timelines, manpower, vendors, costs and execution status.
- Prepare post-campaign reports covering execution, deployment data,



photographs, issues and key learnings.
- Capture operational learnings and convert them into improved processes and SOPs for future campaigns.

WHO YOU ARE

- 58 years of experience in BTL, activations, experiential marketing, events or on-ground brand solutions.
- Proven experience managing end-to-end campaign execution and multiple projects simultaneously.
- Strong understanding of vendors, manpower, fabrication, production, branding and logistics.
- Strong commercial acumen with the ability to evaluate quotations and negotiate effectively.
- Excellent planning, coordination, problem-solving and decision-making skills.
- Comfortable taking ownership and working in a fast-paced, deadline-driven environment.
- Strong communication skills with the ability to work effectively with internal teams, clients, vendors and field partners.
- Good proficiency in MS Excel, PowerPoint and project/task-tracking tools.
- Fluency in English and Hindi; Kannada would be an advantage.
- Willingness to work on-ground and travel locally as required by projects.
- Experience working with FMCG, retail, consumer technology or other consumer-facing brands would be an advantage.

WHAT SUCCESS LOOKS LIKE

- Campaigns are planned thoroughly and executed without surprises.
- Projects are delivered on time, within approved commercials and to the required quality.
- Bangalore has a reliable, scalable and cost-productive vendor ecosystem.
- Field teams and execution partners operate with clear accountability and discipline.
- Operational risks are identified and resolved before they become client issues.
- Every project generates learnings that improve the quality, efficiency and scalability of future execution.

WHY JOIN DIRECTX?

- Be part of building a new-age brand solutions business around Hyperlocal Communication.
- Work across real-world consumer ecosystems including retail, corporate parks, campuses, RWAs, hotspots and experiential environments.
- Work on high-impact programs for leading brands across FMCG, consumer, technology and other categories.
- Play a hands-on role in building the operating engine of a growing business.
- Work in a culture that values ownership, speed, execution excellence and problem-solving.

📌 Sr. BTL Operations Manager- Bengaluru
🏢 Brandtouch u0026 Analytics
📍 Bengaluru

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