Job highlights

- Skills Required: . Visionary leadership with strategic depth .

1. Brand Vision & Leadership

- Own and define RMPCL s brand vision, identity, and long-term positioning.
- Transform the brand into a national-level agricultural leader.
- Shape brand culture and communication tone across all departments.
- Build narratives that stand for trust, expertise, innovation, and farmer prosperity.

1. Market Intelligence & Field Understanding

- Build advanced farmer insights, regional behaviour models, and competitor understanding.
- Travel regularly across markets to gather first-hand intelligence from farmers, retailers, and field teams.
- Convert ground learning into strategic branding decisions.

1. National Branding Strategy (Digital + Physical)

- Design integrated branding frameworks covering:

o Retail branding o Hoardings, wall paints, POS materials o Farmer meets, kiosk branding, demo events o Digital campaigns, reels, influencer content
- Ensure solid brand presence across all touchpoints with measurable impact.
- Drive consistency and quality across states.

1. Digital Leadership & On Brand-building

- Build RMPCL into an influential digital agri-brand.
- Strengthen YouTube, Instagram, WhatsApp, LinkedIn, and website presence dramatically.
- Lead creation of high-quality digital assets: educational videos, farmer stories, product
- explainers, reels.
- Develop data-driven digital marketing strategies with measurable KPIs.

1. Influencer, Ambassador & KOL Ecosystem

- Develop a strong network of agricultural influencers,



scientists, ambassadors, and
- progressive farmers.
- Create long-term partnerships and structured influencer programs.
- Ensure influencer marketing supports sales, farmer education, and brand trust.

1. Innovation & Future Brand Development

- Introduce modern, scalable branding concepts tailored to rural markets.
- Bring global branding trends into agriculture intelligently.
- Drive experimentation with new formats, digital tools, storytelling methods, and farmer
- engagement models.

1. Cross-Functional Leadership

- Align branding strategies with business goals, crop cycles, campaigns, and market expansion plans.
- Lead internal teams, external agencies, designers, and digital specialists.

1. Performance Measurement & Reporting

- Create strong measurement frameworks for branding ROI, awareness lift, digital performance, and market visibility.
- Present strategic insights, dashboards, and future recommendations to top management.

Skills Required: Visionary leadership with strategic depth

Deep understanding of agri ecosystems & rural consumer behaviour

Strong creative judgement and brand storytelling ability

Digital-first thinking with strong command over social media, content, and analytics

Expertise in managing large, multi-region branding operations

Relationship-building with influencers, field teams & industry experts

Strong decision-making, problem-solving, and execution excellence

Ability to convert insights into scalable brand actions

📌 Sr Branding Manager (Dhule)
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📍 Dhule