We are looking for a creative and enthusiastic Content Writer & Video Content Creator for our garment and apparel business. The candidate will be responsible for developing engaging written and video content for our company's website, Facebook, Instagram, X (Twitter), and other social media platforms.

The role involves creating content for brand promotion, product launches, fashion collections, garment features, behind-the-scenes activities, promotional campaigns, and video shoots. The candidate should be able to convert creative ideas into compelling scripts, captions, reels, and brand stories that reflect the company's identity and connect with the target audience.

Key Responsibilities1. Content Writing & Brand Communication

- Write creative and engaging content for the company's website and social media platforms.
- Develop content for brand promotion, new collections, product launches, seasonal campaigns, and special occasions.
- Write captions, taglines, promotional messages, and brand stories for Facebook, Instagram, X (Twitter), and other relevant platforms.
- Create content highlighting garment designs, fabric quality, styling, craftsmanship, and product features.
- Maintain consistency in the company's brand voice, tone, and communication style.
- Develop creative concepts and content ideas to improve brand awareness and audience engagement.

1. Video Content Planning & Script Writing

- Develop creative concepts, storylines, and scripts for promotional videos, reels, and short-form videos.
- Write video scripts for garment showcases, product features, fashion shoots, styling videos, and brand campaigns.
- Prepare shoot briefs, scene descriptions, dialogues, voice-over scripts, and on-screen text.
- Plan content for behind-the-scenes videos, manufacturing processes, product presentations, and fashion-related campaigns.
- Coordinate with models, photographers,



videographers, designers, and marketing team members during video shoots.
- Suggest creative ways to showcase garments, styling options, fabric details, and brand identity through videos.
- Ensure that the planned content is suitable for the intended social media platform and target audience.

1. Social Media Content Management

- Plan and prepare written and video content for Instagram, Facebook, X (Twitter), and the company's website.
- Develop ideas for reels, short videos, product showcases, campaign videos, and interactive posts.
- Prepare social media captions, video titles, dialogues, hashtags, and supporting text.
- Create a monthly content calendar in coordination with the marketing team.
- Keep track of fashion trends, creative formats, and relevant social media content ideas.
- Coordinate with the graphic design and video editing teams to ensure timely delivery of content.
- Review published content for accuracy, brand consistency, and presentation quality.

1. Video Shoot Coordination

- Participate in planning and organizing product, fashion, and promotional video shoots.
- Prepare shot lists, scene sequences, scripts, and content requirements before each shoot.
- Brief the shoot team on the creative concept, key product features, and intended message.
- Coordinate with models and other team members to ensure the required shots and content are captured.
- Review raw footage and edited videos to ensure they match the planned concept and script.




- Suggest improvements, additional shots, and alternative content ideas wherever required.

1. Creative Research & Collaboration

- Research current fashion trends, garment presentation styles, and creative content formats.
- Work closely with the design, merchandising, marketing, and production teams to understand collections and product features.
- Develop fresh ideas for brand campaigns, festive promotions, collection launches, and promotional activities.
- Manage multiple content assignments and ensure timely completion.
- Maintain an organized record of scripts, captions, shoot briefs, and approved content.

Required Skills & Qualifications
- Bachelor's degree in English, Mass Communication, Journalism, Advertising, Marketing, Fashion Communication, or a related field.
- 1–3 years of experience in content writing, social media content creation, or video scripting.
- Experience in the garment, fashion, lifestyle, or apparel industry will be preferred.
- Excellent writing, storytelling, and creative thinking skills.
- Ability to write scripts for reels, promotional videos, product showcases, and brand campaigns.
- Understanding of Instagram, Facebook, X (Twitter), and website content requirements.
- Ability to develop shoot concepts, storyboards, shot lists, and video briefs.
- Valuable communication and coordination skills for working with photographers, videographers, models, and designers.
- Familiarity with fashion terminology, garment features, styling, and product presentation.
- Ability to manage deadlines and handle multiple creative projects simultaneously.

Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹20,000.00 per month

Education

- Bachelor's (Required)

Experience:
- Social media management: 2 years (Required)

Work Location: In person

📌 Social Media & Video (Script) Content Writer (Kolkata)
🏢 Manini Fashions (Minu Saree)
📍 Kolkata