Key Responsibilities:

- Develop and execute monthly social media strategies and content calendars for Instagram, YouTube, and LinkedIn.
- Leverage platform algorithms, features, and emerging trends to drive organic reach and engagement.
- Conceptualize engaging Reels, carousels, short-form videos, and educational content.
- Write compelling hooks, captions, scripts, and platform-specific content.
- Track content performance, audience engagement, reach, and retention metrics.
- Analyze data and optimize content strategies to improve performance.
- Monitor competitors and industry trends to identify content opportunities.
- Collaborate with brand, design, and influencer marketing teams to ensure consistent brand communication.

Qualifications & Skills:

- Bachelor’s degree in Marketing, Mass Communication, Journalism,



English, or a related field.
- 4–5 years of hands-on social media marketing experience, preferably in a D2C brand.
- Strong understanding of Instagram, YouTube, and LinkedIn algorithms and best practices.
- Proven portfolio of Reels, carousels, captions, and short-form content.
- Strong creative thinking, copywriting, analytical skills, and understanding of consumer psychology.
- Ability to balance creative ideation with execution and performance tracking.
- Self-starter with solid ownership and a bias for action.
- Experience as a content creator is an added advantage.

📌 Social Media Strategist (Gurugram)
🏢 HealthKart
📍 Gurugram