Company Description Om Creations Trust, founded in 1991, is a pioneering non-profit social enterprise dedicated to empowering individuals with Down Syndrome, multiple disabilities, and related conditions. Through professional training, specialist guidance, and a supportive environment, participants create high-quality art and food products that serve as both therapy and a source of sustained livelihood. The organization focuses on nurturing inherent skills and promoting independence, dignity, and inclusion.

Rooted in Indian ethos and solid values, Om Creations Trust has evolved beyond conventional models for the differently abled, offering a transformative culture for everyone involved.

Role Description The Social Media Strategist will be responsible for planning, creating, and managing social media content that highlights Om Creations Trust’s mission, products, events, and impact stories. Day-to-day tasks include developing content calendars, coordinating with program staff to gather stories and visuals, optimizing posts for engagement and reach, and monitoring performance across platforms. The role also involves managing online communities, responding to messages and comments, and supporting public relations efforts by amplifying partnerships, media coverage, and campaigns.

This is a full-time, on-site role based in Mumbai,



requiring close collaboration with teachers, volunteers, and management to ensure that digital communication reflects the organization’s values and the voices of its participants.

Qualifications

- Candidates should possess skills in Social Media Marketing and Social Media Optimization (SMO) to plan and execute effective campaigns across major platforms.
- Candidates should possess strong Communication and Public Relations skills to engage audiences, manage inquiries, and support outreach with partners and media.
- Candidates should possess Content Strategy skills to design content plans, align messaging with organizational goals, and maintain a consistent brand voice.
- Candidates should have familiarity with basic design and multimedia tools (e.g., Canva, simple video editing) and analytics tools for tracking social media performance.
- Candidates should demonstrate empathy, cultural sensitivity, and a genuine interest in social impact, along with the ability to work in office in Mumbai and collaborate with diverse teams.
- A relevant bachelor’s degree (e.g., Communications, Marketing, Media Studies, or related field) and prior experience managing social media for nonprofits or social enterprises are beneficial.

📌 Social Media Strategist (Mumbai)
🏢 OM CREATIONS TRUST
📍 Mumbai