Job highlights

- Required Skills
- Experience in SEO,ORM,media research,and industry research across digital agencies,media research agencies,or technology consulting firms,with ideally some experience in public relations agencies
- Analyze search and social media data, undertake industry research, understand the clients reputation opportunities and challenges, and create data-driven, counsel-led, impact-focused digital reputation solutions, with a focus on LinkedIn.
- Create a LinkedIn-first content strategy to create, curate, and cross-post long-form content for the company page and key CXO, employee, and influencer profiles.
- Create infographics, carousels, videos, and newsletters to present complex facts and narratives in a compelling and engaging manner.
- The content will link the companys initiatives to larger narratives around nation-building, ESG/ sustainability/ social impact/ governance, purpose/ leadership/ culture/ diversity, and digital transformation/ innovation/ market disruption.
- Convert press releases into multimedia press kits with infographics, visual summaries, LinkedIn/ Twitter copies, and video interviews.
- Map online journalists, digital content creators, and key opinion leaders with influence around niche topics and industries, build relationships with them, and engage them in advocacy programs for our clients.
- Map and track reputation risks to our clients, create risk preparedness plans, and manage crisis situations and incidents for our clients.

About the Role

- Lead on digital reputation audits for pitches, quarterly reviews,



and special projects. This will involve using search intent and social conversation data to map the overall media and conversational ecosystem in which the client is situated, identify the clients reputation opportunities and challenges, and recommend routes to create content and engage with influencers and key opinion leaders.
- Lead on media, social media, and search tracking for ongoing reputation management retainers and crisis/ incident management projects.

Required Skills

- Experience in SEO, ORM, media research, and industry research across digital agencies, media research agencies, or technology consulting firms, with ideally some experience in public relations agencies.
- Capabilities in keyword analysis, Google Discovery analysis, media analysis, influencer mapping, and social media conversation analysis.
- Expertise in tools like Meltwater, Talkwalker, Brandwatch, SEMRush, and Answer The Public.
- Ability to go beyond the automated dashboards and link data to the client's industry context and reputation needs to get to actionable insights.
- Experience in working with complex businesses like infrastructure, energy, healthcare, financial services, and education and new economy businesses like FinTech, HealthTech, EdTech, and EnterpriseTech.
- A track record of stability and demonstrated growth in previous roles and an intention to build a long-term career with us.
- Strategic and digital acumen, critical thinking, creativity, self-motivation, time management, and eagerness to learn recent skills and mindsets

📌 Social Media & Search Analyst (Mumbai)
🏢 Adfactors PR
📍 Mumbai