Job highlights

- Available in a fractional capacity (part-time / project-based) with flexibility to scale involvement

- Skills &
- Tools: . Strong sense of visual design,storytelling,and social media aesthetics. Hands-on experience with video editing,transitions,and motion effects.

- Talent Requirements: . Based in or available to work from Delhi / Delhi NCR (preferred).

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- Earn!

Overview:

A new-age energy drink brand powered by Yerba Mate is looking for a Fractional Social Media &

- Content Creator to help shape how the brand looks, feels, and speaks as it takes on an outdated energy industry in India.

About The Brand:

- Plant-powered energy drink made with Yerba Mate clean energy, no sugar highs or crashes

- Built for people who refuse to settle and want a smarter, sustained energy source

- Currently expanding its digital presence as it builds a cult challenger brand in India s beverage space

USPs:

- Disruptive positioning in the Indian energy drink market

- Founder-led storytelling with a fast-moving, experimental creative culture





- Chance to directly shape a new-age brand from the ground up

Brief Requirements:

The fractional talent will

1. Lead the brand s social media presence across platforms (Instagram)

2. Create visually arresting, scroll-stopping content (posts, reels, carousels, story templates)

3. Oversee content production from concept and scripting to shoots and post-production

4. Spot trends early and experiment with creative formats that resonate with Gen Z and early adopters

5. Maintain brand consistency through sharp design, storytelling, and tone of voice

Skills &

- Tools:

- Strong sense of visual design, storytelling, and social media aesthetics

- Hands-on experience with video editing, transitions, and motion effects

- Comfortable ideating, scripting, and managing shoots

- Experience with content creation tools

Talent Requirements:

- Based in or available to work from Delhi / Delhi NCR (preferred)

- Prior experience with youth or lifestyle brands is a plus

- Available in a fractional capacity (part-time / project-based) with flexibility to scale involvement

📌 Social Media Content Producer (New Delhi)
🏢 SuperStuff
📍 New Delhi