Job highlights

- 1–3 years experience in social media lead generation with expertise in Meta Ads and CRM management
- Generate and qualify real-estate leads via Instagram, Facebook, WhatsApp, YouTube; manage social media content and campaigns; track and report lead data; coordinate with sales team
- ₹15,000 – ₹25,000 per month plus performance incentives based on lead quality and conversions

Social Media & Lead Generation Executive Real Estate Company: Get Home Realty / Buy Easy Realty

Location: Vizianagaram, Andhra Pradesh

Job Type: Full-Time, Work From Office

Experience: 1–3 Years

Salary: 15,000 – 25,000 per month + Performance Incentives

Get Home Realty / Buy Easy Realty is looking for a Social Media & Lead Generation Executive who can generate genuine and qualified real-estate leads through Instagram, Facebook, WhatsApp, YouTube, Meta Ads and other digital channels.

This is a performance-driven lead generation role, not just a social-media posting position.

The ideal candidate should understand how to convert social-media engagement, messages, comments and advertising campaigns into genuine property enquiries and qualified leads for the sales team.

Key Responsibilities

- Generate real-estate leads through Instagram, Facebook, WhatsApp, YouTube and other digital platforms.
- Manage daily social-media activities including posts, reels, stories and property/project updates.
- Respond quickly and professionally to comments, DMs and online enquiries.
- Identify potential property buyers, investors and tenants through social media.
- Convert social-media interactions into genuine property enquiries.
- Qualify leads based on budget, location, property requirement and buying timeline.
- Categorize leads as Hot, Warm or Cold.
- Enter and update leads accurately in the company CRM.
- Track lead source, campaign and follow-up status.
- Coordinate qualified leads with the sales team.
- Follow up on pending online enquiries where required.
- Assist with Facebook and Instagram advertising campaigns.
- Monitor Meta Ads performance, Cost Per Lead and lead quality.




- Test audiences, creatives, offers, captions and campaigns.
- Identify new organic lead-generation opportunities.
- Generate leads through Facebook groups, local communities and other online channels.
- Maintain daily and monthly lead-generation reports.

Candidate Requirements

Must Have

- 1–3 years of experience in Social Media, Digital Marketing or Lead Generation.
- Good knowledge of Instagram and Facebook.
- Practical understanding of social-media lead generation.
- Good communication and customer-handling skills.
- Ability to identify and qualify potential customers.
- Basic knowledge of Facebook/Instagram advertising.
- Basic Excel or Google Sheets knowledge.
- Comfortable working with CRM software.
- Strong follow-up and data-management skills.
- Target-oriented and results-driven approach.

Preferred Skills Candidates with experience in any of the following will be preferred:
- Real Estate Lead Generation
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Meta Business Suite
- Instagram Reels
- WhatsApp Business
- Google Ads
- Canva
- CRM Software
- Facebook Groups Lead Generation
- Social Media Marketing
- Performance Marketing
- Digital Marketing

Performance Expectations The primary objective of this position is: Social Media Enquiry Qualified Lead Sales Team Appointment / Site Visit Conversion

Performance will be measured mainly based on:

- Genuine leads generated
- Qualified lead volume
- Lead quality
- Response time
- Appointments/site visits generated
- CRM accuracy
- Campaign performance
- Lead conversion support

The company prioritizes genuine and qualified leads over inflated lead numbers. Fake, duplicate,



irrelevant or incomplete leads will not be considered valid leads.

Lead Generation Targets

Initial targets may include

- 10–15 genuine enquiries per day
- 5–8 qualified leads per day
- Consistent daily social-media activity
- Quick response to relevant DMs and enquiries

Targets may vary depending on advertising budgets, project requirements, market conditions and lead quality.

Salary

15,000 – 25,000 per month + Performance Incentives

Salary will depend on experience, practical knowledge and demonstrated lead-generation ability.

Additional incentives may be offered based on:

- Qualified leads
- Appointments
- Site visits
- Sales conversions
- Campaign performance

Who Should Apply?

Apply if you

- Enjoy finding potential customers online.
- Understand how social media can generate business enquiries.
- Are comfortable working with daily targets.
- Can communicate confidently with potential customers.
- Respond quickly to online enquiries.
- Can independently identify new lead-generation opportunities.
- Understand the difference between followers, enquiries and qualified leads.
- Are focused on business results rather than only likes, views and followers.

Candidates with previous real-estate lead generation experience will be given preference. Freshers with strong practical knowledge of social media, digital marketing and lead generation may also be considered.

Education

Bachelor's degree, Marketing/Business qualification or Digital Marketing certification is preferred.

However, practical lead-generation ability is more significant than educational qualification.

How to Apply

Please apply with your updated resume and include, if available:

- Previous Social Media / Digital Marketing experience
- Lead-generation experience
- Meta Ads experience
- Previous campaign results
- Number of leads generated
- Cost Per Lead achieved
- Expected salary
- Current salary
- Notice period

Candidates genuinely interested in Social Media Lead Generation, Digital Marketing and Performance Marketing are encouraged to apply.

📌 Social Media and Lead Generate Associate (Visakhapatnam)
🏢 Get Home Realty Vizianagaram
📍 Visakhapatnam