SEO, PPC, AEO / GEO & LLM Specialist (Remote)

Experience Required: Minimum 2 years

Location: Remote

Working Hours: Must be available during UK working hours

We are looking for a hands-on SEO and PPC Specialist with at least 2 years of practical experience to work remotely on UK-based websites and digital marketing campaigns.

This is an execution-focused role, not a strategy-only position. We will provide the overall strategy and guidance, and you will be responsible for implementing tasks, managing campaigns, optimising performance and delivering measurable results.

Your Responsibilities

SEO – Search Engine Optimisation

- Execute on-page, off-page, technical and local SEO activities for UK websites.
- Conduct keyword research, competitor analysis and content optimisation.
- Improve organic search rankings, website traffic and conversions.
- Manage Google Business Profiles, local SEO, citations and UK business listings.
- Identify and resolve SEO issues using relevant tools.

PPC – Pay-Per-Click Advertising

- Set up, manage and optimise Google Ads campaigns, including Search and local lead generation campaigns.
- Conduct PPC keyword research and manage negative keywords.
- Write and optimise ad copy, headlines, descriptions and ad assets.
- Monitor search terms, CPC, CTR, conversions and cost per lead.
- Optimise campaign budgets, bidding strategies and targeting.
- Implement and monitor conversion tracking using Google Ads, GA4 and Google Tag Manager.
- Reduce wasted advertising spend and improve lead quality and campaign performance.
- Provide regular PPC performance reports with actionable improvements.

AEO, GEO & LLM Optimisation

- Optimise website content for traditional search engines, AI-powered search and LLM platforms.
- Apply Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) techniques.
- Implement schema markup and structured data.
- Improve content structure, topical relevance and visibility in AI-generated answers.
- Build topic clusters and optimise content for semantic search.

Content & Social Media





- Write, optimise and publish SEO-friendly website and blog content.
- Create and publish social media posts following our content strategy.
- Repurpose website and blog content into social media content.
- Maintain consistent messaging and good-quality UK English.

Tracking & Reporting

- Monitor SEO rankings, organic traffic, PPC performance and conversions.
- Use Google Search Console, GA4, Google Ads and SEO tools.
- Provide regular updates on completed work, campaign performance and improvements.
- Identify opportunities to improve rankings, leads and return on advertising spend.

What We Need
- Minimum 2 years of hands-on experience in SEO and PPC / Google Ads.
- Proven experience executing SEO and PPC campaigns.
- Experience working with UK businesses, service-based websites or local SEO campaigns.
- Good knowledge of Google Ads, Google Analytics 4, Google Search Console and Google Tag Manager.
- Experience with keyword research, campaign optimisation and conversion tracking.
- Understanding of Google Business Profile, UK local SEO and business directories.
- Basic understanding of AEO, GEO and AI/LLM search optimisation.
- Strong UK English writing and communication skills.
- Ability to work independently during UK working hours.
- Comfortable working remotely and managing multiple projects.

Must Have
- Take full ownership of SEO and PPC execution across assigned projects.
- Be accountable for improving rankings, traffic, lead quality and conversions.
- Proactively identify and fix issues without needing constant supervision.
- Manage day-to-day campaign optimisation and SEO implementation.




- Provide regular progress updates and clear performance reports.
- Complete assigned tasks accurately and within agreed deadlines.

Execution & Results
- Translate the provided SEO and PPC strategies into actionable tasks and measurable outcomes.
- Focus on implementation and continuous optimisation, not just recommendations.
- Improve organic visibility while reducing wasted PPC spend.
- Ensure campaigns and SEO deliverables are implemented correctly and on time.
- Demonstrate a proactive, get-things-done mindset.

Mindset & Culture Fit
- Self-motivated, proactive and comfortable working remotely.
- Strong sense of ownership, responsibility and follow-through.
- Results-driven with a practical, solution-focused approach.
- Able to manage priorities independently.
- Willing to learn and keep up with SEO, Google Ads and AI search developments.

Nice to Have
- Experience managing Google Ads for UK service-based businesses.
- Experience with local lead generation and call-focused PPC campaigns.
- Experience with WordPress and website content management.
- Knowledge of Google Ads conversion tracking, call tracking and landing page optimisation.
- Experience managing UK local citations and maintaining NAP consistency.
- Experience optimising content for AI-generated search results.
- Experience building topic clusters and semantic SEO content.
- Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog and Looker Studio.

Important: We are looking for someone who can actually execute SEO and PPC tasks independently, rather than simply provide strategies or recommendations. You must be proactive, accountable and focused on delivering measurable improvements. Job Types: Full-time, Part-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Advantages

- Work from home

Application Question(s):
- What is your current salary?*
- What are your salary expectations?*

Education:
- Bachelor's (Preferred)

Experience:
- SEO: 2 years (Preferred)

Language:
- English (Required)

Work Location: In person

📌 SEO / Search Engine Optimisation, PPC, AEO / GEO & LLM Specialist (Ludhiana)
🏢 Creativedarts
📍 Ludhiana