We are looking for a skilled, creative, and result-oriented Digital Marketing Executive with hands-on experience in SEO, Social Media Optimization (SMO), Google Ads, Meta Ads, and performance marketing.

The ideal candidate should be capable of independently planning, executing, monitoring, and optimizing digital marketing campaigns with a strong focus on organic traffic, lead generation, conversions, and ROI.

Key Responsibilities1. Search Engine Optimization (SEO)

- Develop and execute effective on-page, off-page, and technical SEO strategies.
- Perform keyword research, competitor analysis, website audits, and content gap analysis.
- Optimize meta tags, headings, internal linking, URLs, structured data, and website content.
- Improve organic rankings, website traffic, search visibility, and lead generation.
- Work with Google Search Console, GA4, Google Tag Manager, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
- Understand Core Web Vitals, website performance, indexing, crawlability, and technical SEO issues.
- Collaborate with content writers and developers to implement SEO recommendations.

1. AI Search Optimization (AEO, GEO & AIO)

- Support optimization strategies for AI-powered search platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices.
- Improve content structure, entity relevance, topical authority, and E-E-A-T signals.
- Monitor emerging AI search trends and recommend improvements to clients' digital visibility.

Prior hands-on experience with AI search optimization will be an added advantage.

1. Social Media Optimization (SMO)

- Manage social media presence across Facebook, Instagram, LinkedIn, YouTube, and other relevant platforms.
- Create and execute monthly social media content calendars.
- Coordinate creative designs, reels, captions, hashtags, and promotional campaigns.
- Improve audience engagement, reach, brand awareness, and follower growth.
- Monitor competitor activities, audience insights, and platform trends.




- Track and report social media performance.

1. Paid Marketing & Lead Generation

- Plan, launch, and optimize campaigns through Google Ads and Meta Ads.
- Manage Google Search, Display, Remarketing, and Performance Max campaigns.
- Handle Facebook and Instagram lead generation, traffic, and conversion campaigns.
- Conduct audience research, keyword targeting, ad copywriting, and A/B testing.
- Set up and monitor conversion tracking through GA4, GTM, Google Ads, and Meta Pixel.
- Optimize advertising budgets to improve CPL, CPA, ROAS, and overall campaign ROI.
- Identify opportunities to improve landing page performance and lead conversion rates.

1. Reporting & Performance Analysis

- Prepare weekly and monthly performance reports for internal teams and clients.
- Monitor keyword rankings, organic traffic, leads, conversion rates, engagement, and campaign expenditure.
- Translate campaign data into actionable marketing recommendations.
- Coordinate with design, development, and content teams to deliver integrated marketing campaigns.
- Ensure timely completion of assigned campaigns and client deliverables.

Required Skills & Qualifications
- Minimum 2 years of practical experience in digital marketing, particularly SEO, SMO, and paid advertising.
- Proven experience managing SEO activities and Google Ads/Meta Ads campaigns.
- Strong understanding of Google Analytics 4, Google Search Console, Google Tag Manager, and Meta Business Suite.
- Good knowledge of keyword research, link building, technical SEO, and content optimization.
- Experience creating and managing social media marketing campaigns.
- Ability to evaluate campaign performance and optimize advertising budgets.




- Understanding of landing pages, conversion rate optimization, and lead generation funnels.
- Strong analytical, communication, multitasking, and problem-solving skills.
- Ability to work independently and manage multiple client projects.
- Bachelor's degree in Marketing, Business, Communications, IT, or a related field preferred.

Preferred Skills (Added Advantage)
- Experience with international SEO, particularly US, Canada, UK, and other competitive markets.
- Familiarity with AI-powered marketing tools and automation.
- Knowledge of WordPress, Shopify, and basic HTML/CSS.
- Experience in local SEO, Google Business Profile optimization, and e-commerce SEO.
- Experience handling B2B and B2C marketing campaigns.
- Familiarity with email marketing platforms such as Brevo or Mailchimp.

Key Performance Indicators (KPIs) Performance will be measured based on:
- Growth in qualified organic traffic and search visibility.
- Improvement in target keyword rankings.
- Quality and volume of leads generated.
- Optimization of cost per lead (CPL) and return on ad spend (ROAS).
- Social media reach, engagement, and audience growth.
- Campaign execution quality, reporting accuracy, and timely delivery.
- Contribution to client retention and measurable business growth.

What We Offer
- Opportunity to work on Indian and international client projects.
- Exposure to modern SEO, AI search optimization, and performance marketing.
- Collaborative environment with experienced design and development teams.
- Opportunities for qualified learning, skill development, and growth opportunities.
- Competitive salary based on experience, skills, and interview performance.

Job Details

Position: Digital Marketing Executive

Experience: 2+ Years

Location: Dwarka Mor, New Delhi

Working Days: Monday to Friday

Working Hours: 9:30 AM – 6:30 PM

Employment Type: Full-Time (Work From Office)

Salary: As per experience and skills

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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