Role & responsibilities

- Achieve primary and secondary sales targets and drive effective distribution through SSMs.

- Drive retail business growth, NPD launches and opportunity brand sales.

- Ensure effective order booking, execution and stock availability across assigned markets.

- Implement trade marketing schemes, promotions and BTL activities as per plans.

- Ensure optimum utilization of visibility spends and effective merchandising/POSM execution.

- Manage stockist inventory and maintain optimum stock levels; drive new stockist appointments.

- Maintain accurate sales trackers, SMR, REACH data and timely MIS reporting.

- Ensure accurate and timely submission of claims with complete supporting documentation.

- Monitor market intelligence, competitor activities, customer complaints and emerging opportunities.

- Track SSM performance, incentive achievement and key productivity parameters including T LSD.

- Support recent market development, business expansion and other strategic sales initiatives.

Preferred candidate profile

- Horeca Sales Experience is required for Noida & Gurugram locations.

- General Trade Experience is required for Jodhpur & Delhi locations.

📌 Senior Sales Officer - General Trade & Horeca (Delhi)
🏢 Dabur
📍 Delhi