Role & responsibilities

- Achieve primary and secondary sales targets and drive effective distribution through SSMs.
- Drive retail business growth, NPD launches and opportunity brand sales.
- Ensure effective order booking, execution and stock availability across assigned markets.
- Implement trade marketing schemes, promotions and BTL activities as per plans.
- Ensure optimum utilization of visibility spends and effective merchandising/POSM execution.
- Manage stockist inventory and maintain optimum stock levels; drive recent stockist appointments.
- Maintain accurate sales trackers, SMR, REACH data and timely MIS reporting.
- Ensure accurate and timely submission of claims with complete supporting documentation.
- Monitor market intelligence, competitor activities, customer complaints and emerging opportunities.




- Track SSM performance, incentive achievement and key productivity parameters including T LSD.
- Support new market development, business expansion and other strategic sales initiatives.

Preferred candidate profile

- Age - 36 Years Max
- Graduate
- FMCG Experience is must
- Open to join under 30 Days

Role: Retail Sales, Industry Type: FMCG, Department: Sales & Business Development, Employment Type: Full Time, Permanent Role Category: Retail & B2C Sales Education UG: Any Graduate read more

Key Skills Skills highlighted with ‘‘ are preferred keyskills FMCG SalesGeneral Trade

📌 Senior Sales Officer - General Trade (Panipat)
🏢 Dabur
📍 Panipat