JOB PROFILE – SENIOR SALES HEAD

Industry: Solar Energy & Renewable Energy

Designation: Senior Sales Head – Solar Sector

Department: Sales & Business Development

Reporting To: CEO / Managing Director

Experience: Extensive, proven experience in the Solar Energy Sector is mandatory.

Job Objective To lead and expand the company's sales operations in the solar industry, achieve business targets, develop dealer and distributor networks, expand market presence, and improve revenue and profitability.

Key Responsibilities

1. Sales Strategy & Business Development

- Develop and implement sales strategies to achieve monthly and annual targets.
- Drive sales of solar panels, inverters, batteries, on-grid and off-grid systems, hybrid systems, and solar water heaters.
- Identify new business opportunities and expand sales across assigned territories.
- Develop relationships with commercial, industrial, residential, and institutional customers.

2. Dealer & Distributor Network

- Identify, appoint, and develop dealers, distributors, and channel partners.
- Expand the company's market presence across Kerala and other states.
- Maintain strong relationships with existing dealers and improve dealer-wise sales performance.
- Monitor dealer targets, outstanding payments, and market coverage.

3. Sales Team Management

- Lead and supervise Regional Managers, Area Managers, Sales Managers, and Sales Executives.
- Set sales targets and monitor individual and team performance.
- Conduct regular sales review meetings and provide guidance to improve productivity.
- Recruit, train, motivate, and manage the sales team.

4. Market Analysis & Expansion

- Analyse market trends, competitor activities, pricing, and customer requirements.
- Identify current territories and develop effective market penetration strategies.
- Explore opportunities in rooftop solar, commercial and industrial solar projects, and institutional sales.
- Build relationships with EPC contractors, builders, electrical consultants, and project developers.

5. Revenue & Profitability Management





- Achieve sales revenue and gross profit targets.
- Monitor product-wise sales margins, discounts, and sales incentives.
- Coordinate with Finance for timely collection of outstanding payments.
- Work with Purchase, Logistics, and Technical teams to ensure product availability and customer satisfaction.

6. Reporting & Management Coordination

- Prepare daily, weekly, and monthly sales reports.
- Submit territory-wise sales forecasts and performance analyses.
- Report market feedback and competitor information to management.
- Develop action plans to achieve business growth and profitability.

Mandatory Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related field; .
- Mandatory: Proven work experience in the Solar Energy / Solar Distribution / Renewable Energy sector.
- Demonstrated track record of achieving sales targets in the solar industry.
- Experience in dealer and distributor development and channel sales.
- Proven ability to lead and manage multi-level sales teams.
- Strong knowledge of solar products, market dynamics, pricing, and sales strategies.
- Proficiency in MS Excel, CRM software, and sales reporting tools.

Key Performance Indicators (KPIs)

- Achievement of sales and revenue targets.
- Growth in gross profit and sales volume.
- New dealer and distributor appointments.
- Dealer productivity and territory expansion.
- Sales team performance and target achievement.
- Timely collection of outstanding payments.
- Customer retention and market share growth.

Required Skills

- Strong leadership and team management.
- Excellent communication and negotiation skills.
- Strategic planning and business development.
- Market analysis and decision-making.
- Target-oriented approach and willingness to travel.

Important Recruitment Condition: Candidates without relevant experience in the solar industry will not be considered. Preference will be given to candidates with a proven track record in solar distribution, dealer network expansion, and sales team leadership.

Pay: ₹50,000.00 per month

Work Location: In person

📌 Senior Sales Head in Solar Sector (Kozhikode)
🏢 Madathil Marketing Company
📍 Kozhikode