Company Description DSL Marketing is a specialized provider of advanced lubrication solutions with over 35 years of industry experience across diverse sectors. By partnering with global leaders such as ROCOL (UK) , NCOC (USA) and BVA Oils (USA), the company delivers high-performance products that improve machinery efficiency, reduce downtime, and support long-term operational reliability. DSL Marketing serves industries including dairy, automotive, textile, heavy industry, ports, film stretching, and other manufacturing segments, offering NSF-certified food-grade lubricants, metal working fluids, conveyor system and spares etc, In addition to product supply, the team provides technical guidance, troubleshooting, and customized solutions that help clients enhance productivity and lower maintenance costs.

This combination of global partnerships, technical depth, and customer-focused support makes DSL Marketing a trusted partner for industrial lubrication needs.

Role Description The Senior Sales Engineer – Specialty Lubricants & Metal Working Fluids is a full-time, on-site role based in Chennai. This role involves identifying and developing new business opportunities, managing existing accounts, and promoting specialty lubricants and metal working fluids to industrial customers.

The Senior Sales

Engineer conducts technical product demonstrations, evaluates customer applications, and recommends appropriate solutions to improve equipment performance and process efficiency. Daily responsibilities include preparing proposals,



negotiating contracts, coordinating with internal technical and operations teams, and providing ongoing technical support and field visits to customer sites. The role also requires maintaining accurate sales reports, tracking market trends, and contributing to sales strategies to achieve revenue and growth targets.

Qualifications

- Candidates should possess strong Sales Engineering skills, including application understanding and solution-based selling for specialty lubricants and metal working fluids.
- Candidates should possess solid Technical Support capabilities, including troubleshooting, product application guidance, and collaboration with technical teams.
- Candidates should possess effective Sales abilities, including lead generation, pipeline management, negotiation, and closing industrial B2B deals.
- Candidates should possess excellent Communication and Customer Service skills to build relationships, deliver presentations, and manage customer expectations.
- Relevant qualifications such as a degree or diploma in Mechanical, Chemical, or Industrial Engineering, or a related technical field.
- Experience in industrial lubricants, metal working fluids, or related industrial products, preferably in sales or application engineering roles.
- Robust analytical and problem-solving skills, with proficiency in using CRM tools and basic MS Office applications.
- Willingness to travel locally and regionally for customer meetings, site visits, and technical reviews.

📌 Senior Sales Engineer - Specialty Lubricants & Metal working fluids (Chennai)
🏢 DSL MARKETING
📍 Chennai