Job highlights

- Bachelors degree in Public Relations,Communications,Marketing,or a related field (Masters degree is a plus)
- Proven experience as an Online PR Specialist or similar role with a successful track record in online PR strategies
- Develop and execute comprehensive online PR strategies that align with the company's public relations goals and objectives.
- Define target online media outlets, bloggers, influencers, and online communities for outreach.
- Build and maintain relationships with online journalists, bloggers, and influencers in relevant niches.
- Pitch and secure media coverage, interviews, and guest posts to increase brand visibility.
- Create compelling online PR content, including press releases, articles, blog posts, and social media updates.
- Ensure that online PR content aligns with brand messaging and engages the target audience.
- Monitor online mentions and sentiment about the company, products, and services.
- Develop and implement crisis management plans to address negative online publicity effectively.
- Monitor and manage online reputation through proactive online PR efforts.
- Implement strategies to enhance positive online reviews and ratings.
- Identify and collaborate with relevant online influencers to promote the brand and its products/services.
- Manage influencer partnerships and campaigns to ensure alignment with brand values.
- Monitor and engage with conversations on social media platforms to address inquiries, concerns,



and positive feedback.
- Foster a positive and interactive online community.
- Participate in online forums, communities, and discussion groups to represent the brand and build relationships.
- Share valuable insights and content to position the company as an industry thought leader.
- Generate regular reports on online PR performance, including media coverage, sentiment analysis, and engagement metrics.
- Provide insights and recommendations to the PR team and senior management.
- Plan and execute online PR events, such as webinars, live streams, and virtual conferences, to engage the online audience.

Qualifications and Skills
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field (Master's degree is a plus).
- Proven experience as an Online PR Specialist or similar role with a successful track record in online PR strategies.
- Deep understanding of digital media, online reputation management, and online influencer engagement.
- Proficiency in content creation and online PR tools.
- Robust analytical skills with the ability to interpret online PR metrics and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple online PR initiatives.
- Relationship-building and networking skills.
- Ability to work collaboratively in a team environment and across functions

📌 Senior Online Pr Specialist (Chandigarh)
🏢 RGB Webtech
📍 Chandigarh