Job highlights

- Bachelors degree in business administration,marketing,or a related field
- experience in electronics hardware marketing is a plus.
- Experience with social media platforms and content management systems

":" **Key Responsibilities:

**

- Plan, develop, and execute integrated marketing campaigns across offline and online channels.
- Strengthen brand visibility on-ground by identifying and executing branding opportunities at industry events, partner locations, and relevant public spaces.
- Manage and grow our offline presence through regular interaction with channel partners, organizing BTL activities, and ensuring consistent branding across all touchpoints.
- Coordinate with internal teams and external vendors to ensure the timely rollout of offline campaigns, such as trade shows, product launches, dealer meets, and print advertising.
- Create compelling content and messaging tailored for brochures, flyers, standees, banners, presentations etc.
- Conduct market and field research to track industry trends, customer preferences, and competitor activities in both physical and digital spaces.
- Analyze performance data from both online tools and offline touchpoints (event footfall, engagement, inquiries, etc.) to help refine marketing strategies.
- Plan and execute events,



seminars, training workshops, and trade shows
- Collaborate with partners and vendors to produce and distribute physical marketing materials in alignment with the brand identity.
- Support the marketing team with day-to-day tasks, including vendor coordination, inventory of printed materials, and maintaining updated marketing collateral kits.

Requirements

- Bachelors degree in business administration, marketing, or a related field.
- 2+ years experience in electronics hardware marketing is a plus.
- Excellent communication and interpersonal abilities.
- Proficiency in Microsoft Office Suite and familiarity with marketing tools such as Google Analytics, Hootsuite, Mailchimp, etc.
- Experience with social media platforms and content management systems.
- Creative thinker with a passion for marketing and a keen eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.
- **Strong organizational and multitasking skills.

Benefits

- Competitive salary and performance-based incentives
- Opportunities for career development and growth within the company
- Collaborative and innovative work environment
- Health insurance and o

📌 Senior Marketing Specialist (Bengaluru)
🏢 Ansata Computer Systems
📍 Bengaluru