Role & responsibilities

- Support development and execution of business and product strategies aligned with organizational objectives.

- Drive product growth initiatives across the lending portfolio through analytics, market intelligence, and business insights.

- Analyze product performance, portfolio profitability, customer behavior, and business trends to identify opportunities for growth and optimization.

- Conduct customer segmentation, behavioral analysis, and market research to support strategic business decisions.

- Monitor key business metrics and recommend actions to improve acquisition, conversion, retention, and portfolio performance.

- Lead portfolio reviews, forecasting exercises, and business performance tracking.

- Identify opportunities for product innovation, process enhancement, and customer experience improvement.

- Support new product launches, pricing strategy, and business case development.

- Drive strategic and cross-functional projects in collaboration with Business, Sales,



Credit, Risk, Finance, Operations, and Technology teams.

- Drive digital transformation and analytics-led business improvement initiatives.

- Prepare executive dashboards, strategic presentations, management reviews, and business reports.

- Conduct competitor benchmarking, market intelligence, and industry trend analysis.

- Track and monitor strategic initiatives, ensuring timely execution and measurable outcomes

Preferred candidate profile

Experience Required (In Years)

- 6-10 years of experience in BFSI, NBFC, Housing Finance, Strategy, Consulting, or related fields.

Qualification Required

- MBA / PGDM in Strategy, Finance, Analytics, Marketing, or related discipline.

- Robust understanding of lending products, portfolio management, business performance metrics, and profitability drivers.

📌 Senior Manager - Strategy & Initiatives (Mumbai)
🏢 SMFG India Credit
📍 Mumbai