Job highlights

- Experience in Lucknow/Uttar Pradesh real estate market with strong leadership and negotiation skills
- Lead sales and business development for township projects, manage sales teams and channel partners, develop sales strategies, drive inventory movement across residential and commercial units

Role Overview We are looking for an experienced and result-oriented Sales Head to lead the sales and business development function for our township/integrated residential projects. The candidate will be responsible for driving overall revenue growth, achieving sales targets, managing large sales teams and channel partners, developing market strategies, and ensuring successful inventory movement across plots, villas, apartments, and commercial units.

The ideal candidate should have strong knowledge of the Lucknow/Uttar Pradesh real estate market, excellent leadership and negotiation skills, and a proven track record of delivering sales targets in township, plotted development, or large-scale residential projects.

Key Responsibilities

1. Sales Strategy & Revenue Management

- Develop and execute comprehensive sales strategies to achieve monthly, quarterly, and annual revenue targets.
- Take complete ownership of project sales performance, revenue generation, booking value, and inventory movement.
- Prepare sales forecasts, budgets, and action plans based on market trends and project objectives.
- Identify opportunities for increasing sales velocity, improving conversion rates, and maximizing project revenue.
- Develop pricing, payment plans, offers, and sales strategies in coordination with senior management.
- Monitor project-wise, product-wise, and sales-channel-wise performance.

2. Team Leadership & Performance Management

- Lead, mentor, and manage the complete sales organization, including sales managers, executives, tele-calling teams, and field sales teams.
- Set individual and team targets and ensure consistent achievement through structured reviews and performance monitoring.
- Conduct regular sales meetings, pipeline reviews, and performance evaluations.
- Build a high-performance sales culture focused on accountability, customer engagement, and target achievement.
- Recruit, train, develop, and retain capable sales professionals as per business requirements.
- Coach the team on sales presentations, negotiations, objection handling, follow-ups, and closure techniques.

3. Channel Partner & Broker Management

- Develop and manage a strong network of channel partners, property dealers, brokers,



and real estate consultants.
- Identify and onboard new channel partners to expand project reach and generate incremental business.
- Establish channel partner targets, incentive structures, engagement programs, and performance benchmarks.
- Conduct regular channel partner meetings, site visits, training sessions, and promotional activities.
- Monitor channel-wise business contribution and ensure healthy and sustainable partner relationships.
- Resolve channel-related commercial, operational, and customer issues in coordination with internal teams.

4. Township & Inventory Sales

- Drive sales across multiple product categories including residential plots, villas, apartments, farm plots, and commercial units, as applicable to the project.
- Develop product-specific sales strategies based on customer segments, inventory availability, pricing, and market demand.
- Ensure effective inventory planning and movement of available units.
- Track booking, cancellation, conversion, inventory ageing, and product-wise sales performance.
- Lead the sales strategy for new phases, project launches, and newly released inventory.

5. Business Development & Market Expansion

- Conduct regular market analysis covering competitors, pricing, customer preferences, demand trends, and upcoming developments.
- Identify new customer segments, geographical markets, and business opportunities.
- Develop strategies to increase project visibility and market penetration.
- Work closely with senior management to identify new business opportunities and expansion plans.
- Build strong relationships with HNI customers, investors, corporate clients, channel partners, and other key stakeholders.

6. Lead Management & CRM

- Ensure effective management of leads generated through digital marketing, ATL/BTL activities, channel partners, referrals, walk-ins, and direct sales.
- Monitor lead allocation, follow-ups, site visits, negotiations, and conversion at every stage of the sales funnel.
- Ensure proper utilization of CRM systems and accurate updating of customer and sales data.
- Analyze lead-to-site-visit and site-visit-to-booking conversion ratios.




- Work with the CRM and marketing teams to improve lead quality and conversion rates.

7. Customer Relationship & Closures

- Personally handle and support high-value customers and critical negotiations.
- Drive the sales team toward timely follow-ups and closure of qualified prospects.
- Ensure a professional and transparent customer experience throughout the sales journey.
- Coordinate with CRM, legal, finance, and documentation teams to facilitate smooth booking and agreement processes.
- Address escalated customer concerns and support resolution of sales-related issues.

8. Collections & Revenue Realization

- Monitor booking collections, outstanding payments, and payment schedules in coordination with the finance and CRM teams.
- Develop strategies for improving collection efficiency and reducing overdue payments.
- Track customer payment commitments and ensure timely follow-ups by the sales team.
- Monitor booking cancellations and take corrective measures to minimize revenue leakage.

9. Project Launches & Marketing Coordination

- Lead the sales strategy and execution for recent project launches, phases, inventory releases, and promotional campaigns.
- Coordinate with marketing teams on campaign planning, lead-generation activities, events, exhibitions, digital campaigns, and site promotions.
- Provide market and customer insights to support effective marketing communication and campaign planning.
- Ensure adequate sales preparedness before every launch, including team training, inventory knowledge, pricing communication, and channel partner activation.

10. Sales MIS & Management Reporting

- Prepare and review daily, weekly, and monthly sales MIS and performance reports.
- Present sales performance, revenue projections, inventory status, collections, pipeline, and market insights to senior management.
- Track KPIs including bookings, revenue, conversion ratio, site visits, lead generation, channel contribution, cancellations, and collections.
- Identify performance gaps and implement corrective action plans.

Key Performance Indicators (KPIs)
- Monthly/quarterly / annual sales revenue achievement
- Booking value and inventory absorption
- Target vs. achievement
- Lead-to-site-visit conversion
- Site-visit-to-booking conversion
- Channel partner contribution
- Direct sales contribution
- Average ticket size
- Collection efficiency
- Cancellation ratio
- Inventory ageing and movement
- Sales team productivity
- Customer satisfaction and referral business

📌 Senior Head Sales (Lucknow)
🏢 Agrasheel Infratech
📍 Lucknow