15 Oct
|
Leapstart
|
Mumbai
About the Role
We are seeking a dynamic Product Marketer with proven expertise in landing page optimization, promotional campaigns, and digital engagement strategies. The ideal candidate will drive interest from school pickup service operators across India, Australia, Dubai, UK, Canada, and USA, while also managing and updating our base website to align with the app’s features and offerings. Person will market our 4 Apps and
Key Responsibilities
- Design and optimize landing pages to maximize lead generation and conversion.
- Develop and execute promotional campaigns (digital ads, email marketing, social media outreach) targeting school pickup operators globally.
- Identify and engage potential partners/operators in the school pickup business across target regions.
- Update and maintain the base website, ensuring seamless integration with app features, new services, and promotional content.
- Monitor campaign performance, analyze metrics, and refine strategies for improved ROI.
- Collaborate with product and design teams to ensure consistent branding and messaging.
- Build and maintain relationships with operators, fostering long‑term partnerships.
Required Skills & Experience
- Strong expertise in landing page design, A/B testing,
and conversion optimization.
- Proven experience in digital marketing campaigns across multiple geographies.
- Familiarity with SEO, SEM, Google Ads, Meta Ads, and email automation tools.
- Hands‑on experience with website content management systems (CMS) and app‑linked updates.
- Excellent communication and stakeholder engagement skills.
- Ability to work independently and deliver measurable results.
Preferred Qualifications
- Experience marketing to transportation, logistics, or school service operators.
- Knowledge of multi‑regional marketing strategies and cultural nuances.
- Familiarity with analytics tools (Google Analytics, Hotjar, Mixpanel).
What We Offer
- Opportunity to lead marketing initiatives in a fast‑growing niche sector.
- Competitive compensation with performance‑based incentives.
- Exposure to international markets and diverse operator networks.
Pay: ₹14,000.00 - ₹50,000.00 per month
Advantages
- Flexible schedule
Application Question(s)
- Share your linkedin profile
Shift availability
- Day Shift (Preferred)
- Night Shift (Preferred)
- Overnight Shift (Preferred)
Work Location: Remote
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