About the Role

We are seeking a strategic, technical, and data-driven Segment Demand Generation Marketer to build a predictive, AI-integrated pipeline engine. In this role, you will identify and capture high-intent opportunities within complex infrastructure segments before competitors engage. You will own the full demand funnel for specific industry verticals - turning market signals and engineering-grade insights into measurable pipeline and revenue growth.

Roles &

- Responsibilities

- Market Intelligence &
- Signal Mining:

Research and decode market signals, competitive shifts, and technical buyer behaviors into actionable intelligence inputs.

- Segment Campaign Execution: Design, launch, and manage multi-channel, segment-specific campaigns tailored to complex technical personas.

- Account-Based Marketing: Own 1:1 and 1:few ABM programs targeting tier-1 high-value accounts, orchestrating plays across content, email, paid, and outbound motions.

- Nurturing &

- Qualification Frameworks:

Build automated lead nurturing workflows, scoring models, and qualification criteria to advance prospects seamlessly through the funnel.

- Sales Enablement &

- Handoffs:

Partner closely with Sales/SDR teams to ensure context-rich, insight-packed lead handoffs that maximize deal velocity.

- Performance Analysis &

- Growth Loops:

Track campaign performance rigorously, closing the loop between marketing touchpoints and closed-won revenue.

- Continuous Experimentation: Design and launch iterative tests (A/B testing, positioning,



value propositions, high-friction vs. low-friction offers) to boost conversion rates.

What Great Looks Like in This Role

- High Sales Pull: Account Executives and SDRs actively ask for leads generated specifically by you because of their high conversion readiness.

- Technical Credibility: Your messaging and campaigns feel like insider engineering insights rather than generic marketing noise.

- Brand Pre-Conditioning: Target enterprise accounts already recognize and respect the brand before sales reps initiate direct outreach.

- Compounding Engine: Pipeline doesn’t spike randomly at quarter-end; it compounds predictably month-over-month.

Requirements &

- Qualifications

- Experience: 2 years of B2B demand generation, growth marketing, or ABM experience, preferably in infrastructure, developer tooling, cloud, or technical B2B SaaS.

- Technical Acumen: Ability to comprehend complex infrastructure architectures and speak the language of technical buyers (CTOs, VP Eng, Architects, DevOps).

- AI &
- Modern Stack:

Familiarity with integrating modern AI tools, predictive intent platforms (e.g., 6sense, Demandbase, Bombora), marketing automation (HubSpot/Marketo), and CRM systems (Salesforce).

- Analytical Muscle: Strong analytical capabilities with experience managing funnel metrics, attribution models, and conversion rate optimization (CRO)

- Team-oriented Mindset: Demonstrated track record of building tight, trust-based alignment with Sales and Product teams.

📌 Senior Demand Generation Marketer (Chennai)
🏢 Illumine
📍 Chennai