Brand/ Senior Manager

Branding, Communications & Market Presence

- Role purposeWe are a B2B enterprise operating in a competitive, relationship-driven market. As the Group scales its client base, industry presence and strategic partnerships, we need an experienced, driven Brand Manager to build and protect the brand that opens doors — and keeps them open.

This is a senior, high-ownership, cross-functional role. You will set the brand strategy, govern how the Group, its verticals and its companies present themselves across brand-led channels and touchpoints. You will lead the brand team and agencies, and work with Sales and Business Development to deliver measurable outcomes against the KPIs set out.
- Role snapshotPosition

Brand Manager/ Senior Brand Manager

Function

Branding, Communications & Market Presence

Organisation

Luthra Group — B2B Enterprise

Reports to

Head of Organisational Affairs and communication

Works closely with

MD Office, Sales, Business Development, PR / Media, Product / Operations, HR, Legal, external agencies

Team

Leads the brand, design, content and social team; manages external agencies

Decision-making authority

Decides: brand-guideline compliance and approval of branded output, creative direction, agency briefs, and spends within the approved budget and delegated financial limits. Recommends, for approval by the Head of OAC (and the MD Office where required): Group brand strategy, changes to brand architecture, the annual brand budget, agency empanelment, and major campaigns, sponsorships and co-branding.

Scope

Luthra Group, its verticals and companies

Location / Type

Palsana (near Surat) | Full time

Experience

8–10 years in brand management

- Key responsibilitiesBrand strategy, architecture and governance• Own and evolve brand strategy, positioning, tone of voice and visual identity across all B2B touchpoints of the Group, its verticals and companies.
- Manage brand architecture: how the Group, verticals and companies relate to, endorse and differentiate from one another.
- Act as custodian of the Brand Guidelines: maintain the brand playbook, approve branded output and run periodic compliance audits.
- Translate business goals into brand narratives that resonate with clients, investors, government stakeholders and the wider industry.
- Run brand audits, perception studies and competitor benchmarking, and feed the findings into an annual brand plan.
- Coordinate trademark and IP protection with the Legal team.

Integrated campaigns and content• Plan and execute integrated campaigns across digital and offline channels — primarily LinkedIn, YouTube, email, website and print, with other platforms where relevant.
- Own the content calendar and oversee thought leadership, case studies, articles and corporate announcements.
- Keep the brand voice consistent across pitch decks,



proposals, credentials and all client-facing communication.
- Build and maintain the promotional toolkit: credentials deck, corporate brochure, case studies and client communication templates.
- Own website content and SEO direction with the web partner.

Digital presence and measurement• Grow the Group’s authority on LinkedIn and YouTube, with a focus on reach, engagement quality and industry credibility.
- Build and run a brand dashboard — share of voice, content reach, campaign performance and lead attribution — and report to leadership regularly.
- Use AI-assisted content tools responsibly, with human review and brand-safe guardrails.

Reputation and brand narrative• Work with the PR / Media function on press releases, media briefings and spokesperson preparation. The spokesperson role remains with leadership; this role shapes the narrative and briefs.
- Identify brand-building opportunities in industry rankings, awards and speaking slots, and work with PR / Media on media coverage.
- Contribute brand and messaging inputs to the crisis and reputation-management protocol maintained with the MD Office, PR and Legal.
- Lead ESG and sustainability storytelling, working with Operations to turn impact data into credible communication.
- Evaluate and manage partnerships, co-branding and sponsorships for brand fit and return on investment.

Events, lead generation and business development enablement• Develop pre-event and post-event brand amplification strategies that convert visibility into qualified enquiries and leads for Sales and Business Development.
- Align event presence with active prospect and client goals set by Sales and Business Development.
- Ensure all event collateral — booths, banners, decks and merchandise — complies with the Brand Guidelines by reviewing and signing it off before production; execution sits with the design team and agencies.
- Be accountable for the volume and quality of qualified enquiries and campaign-sourced leads, tracked in the CRM against quarterly targets agreed with Sales and Business Development.
- Run monthly pipeline reviews with Sales and Business Development to track how campaign-sourced leads convert into opportunities and revenue. Sales and Business Development remain accountable for conversion and closure.

Internal brand, client recall and employer brand• Build internal brand culture and a brand-ambassador programme with leadership,



so employees understand and embody the Group’s ethos and values.
- Partner with HR on employer branding.
- Design client recall and retention initiatives — newsletters, emailers, brochures and personalised touchpoints — jointly with Sales, and set brand standards for hospitality, gifting and corporate greetings.

Team, agency and budget leadership• Lead, mentor and set goals for the brand, design, content and social team.
- Empanel, brief and govern external agencies, designers and production vendors, with defined scopes, rate cards and performance reviews.
- Prepare the annual brand and marketing budget for approval by the Head of OAC and manage it once approved; track deliverables, timelines and spends; maintain the brand asset library.
- Ensure all branded output is on-spec, on-time and aligned with the Brand Guidelines.
- Key performance indicatorsPerformance will be measured against a baseline agreed with the Head of OAC within the first 90 days. Annual targets will be set from that baseline and reviewed quarterly. Indicative KPI areas:
- Brand visibility: share of voice, media mentions, industry rankings and awards, and aided and unaided brand recall among target clients.
- Digital performance: LinkedIn and YouTube audience growth, engagement rate, website traffic and organic search visibility.
- Commercial contribution: number of qualified enquiries and campaign-sourced leads, lead-to-opportunity conversion, and pipeline influenced by brand and event activity.
- Brand compliance: share of audited output compliant with the Brand Guidelines, and timely closure of audit findings.
- Budget and agency management: spend against approved budget, cost per qualified lead, and agency delivery on time, on scope and against performance reviews.
- Eligibility and skillsExperience and education• Experience: 8–10 years in brand management, corporate communications or marketing, including 3–4 years leading a team and managing agencies. B2B, infrastructure, industrial or multi-business group experience is preferred.
- Education: MBA or postgraduate degree in Marketing, Brand Management, Communications, Mass Media or a related discipline.

Must-have skills• Brand architecture, positioning and guidelines governance.
- Integrated campaign planning, budgeting and ROI measurement.
- Agency and vendor management.
- Stakeholder management up to CXO level, including government and industry bodies.
- Excellent written and spoken English and Hindi.
- Familiarity with CRM and marketing analytics tools; analytics and reporting across digital, campaign and event channels.

Good to have• Crisis communication and reputation management.
- ESG or sustainability communication.
- Exhibition and large-event experience.

- • Hands-on experience with marketing automation tools.

📌 Senior Brand Manager (Palsana)
🏢 Luthra Group
📍 Palsana