About the Role

We are looking for a detail-oriented and experienced Senior Accountant to manage the company's day-to-day accounting operations, financial reporting, taxation, statutory compliance, client invoicing, vendor payments, and financial reconciliation.

The ideal candidate should have strong knowledge of accounting principles, GST, TDS, income tax, and financial management, preferably with experience in a digital marketing, advertising, media, or service-based agency. The candidate should be comfortable handling client billing, digital advertising expenses, vendor reconciliation, and monthly financial closures.

Key Responsibilities

1. Accounting & Bookkeeping

- Manage daily accounting transactions, including sales, purchases, receipts, payments, journal entries, and bank transactions.
- Maintain accurate books of accounts and ensure proper documentation of financial records.
- Handle accounts payable, accounts receivable, general ledger, and expense management.
- Perform regular bank, ledger, and balance sheet reconciliations.
- Ensure timely recording and classification of all financial transactions.

2. Client Billing & Revenue Management

- Prepare and issue client invoices for digital marketing services, retainers, campaigns, media management, and other agency services.
- Track client billing schedules, outstanding payments, credit notes, and debit notes.
- Follow up with clients and internal account management teams for payment collections.
- Reconcile client advances, campaign budgets, and amounts receivable.
- Coordinate with client servicing and account management teams to ensure accurate and timely invoicing.

3. Digital Advertising & Campaign Expense Reconciliation

- Reconcile advertising and campaign-related expenses across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital advertising platforms, wherever applicable.
- Track client-funded advertising budgets, agency fees, media spends, and campaign-related reimbursements.
- Verify invoices received from advertising platforms, media partners, freelancers, and third-party service providers.
- Ensure proper accounting treatment of pass-through media spends, service fees, and reimbursable expenses.
- Monitor campaign budgets against actual spending and report discrepancies to the concerned teams.

4. GST, TDS & Statutory Compliance

- Manage GST-related activities, including sales and purchase data reconciliation, input tax credit verification, and coordination for timely return filing.
- Handle TDS calculations, deductions, payments,



return preparation, and reconciliation.
- Assist with income tax compliance, advance tax calculations, and preparation of supporting documents.
- Ensure compliance with applicable accounting, taxation, and statutory requirements.
- Coordinate with external Chartered Accountants, auditors, and tax consultants for filings, audits, and assessments.

5. Accounts Payable & Vendor Management

- Process vendor invoices, verify supporting documents, and ensure timely payments.
- Maintain vendor accounts and reconcile statements of account.
- Manage payments to media agencies, freelancers, production houses, influencers, software providers, and other service vendors.
- Track employee reimbursements, travel expenses, subscriptions, and operational expenses.
- Ensure payments are processed according to approved budgets and company policies.

6. Financial Reporting & MIS

- Prepare monthly Profit & Loss statements, Balance Sheets, cash flow reports, and other financial reports.
- Prepare monthly MIS reports covering revenue, expenses, collections, outstanding receivables, and payables.
- Track client-wise profitability, project costs, and campaign-related expenses.
- Monitor cash flow and highlight potential shortfalls or delayed collections.
- Provide accurate financial data and insights to management for decision-making.

7. Month-End & Year-End Closing

- Manage monthly, quarterly, and annual accounting closures.
- Review ledger balances, accruals, provisions, prepaid expenses, and fixed assets.
- Assist in preparing financial statements and schedules for statutory and tax audits.
- Maintain organized financial records and ensure audit readiness.
- Identify accounting discrepancies and implement corrective actions.

8. Internal Controls & Coordination

- Establish and maintain effective financial controls and accounting procedures.
- Coordinate with HR for payroll accounting, employee reimbursements, and statutory deductions.
- Work closely with client servicing, performance marketing, operations, and management teams.
- Maintain confidentiality of financial information and ensure adherence to company policies.

Required Skills & Qualifications





- Bachelor's degree in Commerce, Accounting, Finance, or a related field (B.Com preferred).
- CA Inter, CMA Inter, or other relevant professional qualifications will be an added advantage.
- 4–7 years of relevant experience in accounting and finance, preferably in a digital marketing agency, advertising agency, media company, or service-based organization.
- Strong knowledge of accounting principles, GST, TDS, income tax, and statutory compliance.
- Hands-on experience with Tally Prime, Zoho Books, BUSY, or other accounting software.
- Good working knowledge of Microsoft Excel, including Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, and financial reporting.
- Experience in client invoicing, vendor reconciliation, bank reconciliation, and receivables management.
- Ability to prepare financial statements, MIS reports, and cash flow statements.
- Robust analytical, organizational, and problem-solving skills.
- High attention to detail, integrity, and the ability to meet deadlines.

Preferred Experience

- Prior experience working with a digital marketing, advertising, media, or creative agency.
- Familiarity with Google Ads and Meta Ads billing and campaign expenditure reconciliation.
- Understanding of agency revenue models, including monthly retainers, project-based billing, media management fees, and reimbursable expenses.
- Experience managing multiple client accounts and vendor payments simultaneously.
- Experience coordinating with external Chartered Accountants and statutory auditors.

Key Performance Indicators (KPIs)

- Accuracy and timeliness of accounting entries and financial records.
- Timely preparation of client invoices and vendor payments.
- Timely GST and TDS compliance and reconciliation.
- Reduction in overdue client receivables.
- Accuracy of monthly MIS and financial reports.
- Timely completion of month-end and year-end closures.
- Accuracy of client-wise revenue, media spend, and profitability reporting.
- Maintenance of audit-ready financial documentation.

Ideal Candidate Profile The ideal candidate will be proactive, financially disciplined, detail-oriented, and capable of independently managing the accounting function of a growing digital marketing agency. The candidate should understand the financial operations of a service-based business and be comfortable coordinating with multiple internal teams, clients, vendors, and external financial consultants. Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Senior Accountant (Noida)
🏢 WIKREATE WORLDWIDE PRIVATE
📍 Noida