Job highlights

- . Search Engine Marketing (SEM) Specialist (MUMBAI). . . Full Time
- o Proficient in Google Analytics and other web analytics tools
- o Google Ads certification
- Preferred Qualifications: .o Experience with e-commerce
- Experience: .o 2-3 years of experience in managing paid search campaigns

Search Engine Marketing (SEM) Specialist (MUMBAI)

Full Time

Mumbai

Posted 11 hours ago

Job Title: Search Engine Marketing (SEM) Specialist

Job Overview:

The SEM Specialist will be responsible for managing, optimizing, and analyzing our paid search campaigns across various platforms. The ideal candidate has a solid understanding of PPC strategies, excellent analytical skills, and a proven track record of driving successful campaigns.

Campaign Management

o Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other PPC platforms.

o Conduct research, bid management, and budget allocation to maximize

ROI.

o Develop compelling ad copy and creative assets that align with campaign goals.

Performance Analysis

o Monitor and analyze campaign performance using tools like Google Analytics and platform-specific dashboards.

o Generate and present regular reports on key metrics such as CTR, CPC, CPA, and

ROI.

o Identify trends and insights to optimize campaign performance.

Strategy Development





o Collaborate with the marketing team to develop and implement comprehensive paid search strategies.

o Stay up-to-date with industry trends, algorithm updates, and best practices.

o Conduct A/B testing to improve ad performance and conversion rates.

Collaboration

o Work closely with the SEO team to ensure a cohesive search strategy.

Qualifications:

Experience:

o 2-3 years of experience in managing paid search campaigns.

o Proven track record of running successful PPC campaigns with measurable results.

Skills:

o Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.

o Proficient in Google Analytics and other web analytics tools.

o Advanced Excel skills, including the ability to analyze data, create reports, and develop dashboards.

o Excellent analytical and problem-solving skills.

o Strong written and verbal communication skills.

o Ability to work independently and as part of a team.

Preferred Qualifications:

o Experience with e-commerce.

o Google Ads certification.

o Familiarity with additional digital marketing channels (e.g., social media ads, display advertising).

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Job Features

Job Category Digital Marketing

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📌 Search Engine Marketing (Mumbai)
🏢 The Skillions
📍 Mumbai