15 Oct
|
Attributics
|
Maharashtra
15 Oct
Attributics
Maharashtra
Salesforce MarTech Consultant – Marketing Cloud & Data Cloud
Location: Pune
Experience: 2+ Years of Relevant Experience
Employment Type: Full-time
About AttributicsAttributics is a technology and consulting company helping leading brands transform customer experiences through MarTech, data, analytics, digital platforms, and AI.
We are looking for a hands-on Salesforce MarTech Consultant – Marketing Cloud & Data Cloud with experience in marketing automation, customer data management, audience segmentation, and personalized customer engagement.
Key Responsibilities
- Configure and manage Salesforce Marketing Cloud (SFMC) campaigns, customer journeys, automations, and audience segments.
- Work with Email Studio, Journey Builder, Content Builder, Automation Studio, Contact Builder, and Data Extensions.
- Support Salesforce Data Cloud implementations, including data ingestion, data modelling, identity resolution, unified customer profiles, segmentation, and activation.
- Configure and manage Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), and Calculated Insights within Salesforce Data Cloud.
- Build and manage customer segments and activation workflows for personalized, omnichannel campaigns.
- Work with SQL, AMPscript, and data extensions to support campaign logic, personalization, and data processing.
- Support integrations using REST/SOAP APIs, Marketing Cloud Connect, SFTP, and scheduled data feeds.
- Implement consent management, subscription preferences, and data-quality checks to support compliant customer engagement.
- Monitor campaign and journey performance, analyze KPIs, and recommend optimization opportunities.
- Design and maintain scalable Data Extensions, Contact Models, SQL queries, and automation workflows for campaign data processing.
- Integrate SFMC and Data Cloud with CRM, eCommerce, websites, applications, and other enterprise systems.
- Perform campaign QA, troubleshoot data and journey issues, and ensure accurate audience targeting and campaign execution.
- Support data validation, testing, documentation, and production deployments.
- Collaborate with business stakeholders, technical teams, and clients to translate requirements into effective MarTech solutions.
What We're Looking For
- 2+ years of relevant hands-on experience with Salesforce Marketing Cloud and/or Salesforce Data Cloud.
- Practical experience configuring SFMC campaigns, journeys, automations, and audience management.
- Understanding of Data Cloud concepts such as data streams, data modelling, identity resolution, unified profiles, segmentation, and activation.
- Working knowledge of SQL and AMPscript.
- Understanding of customer data, segmentation, personalization, and lifecycle marketing.
- Familiarity with APIs, data integrations, and data mapping.
- Strong analytical, troubleshooting, and problem-solving skills.
- Valuable communication skills and the ability to work in a client-facing consulting environment.
Why Join Attributics?
- Work on enterprise MarTech and customer data transformation projects.
- Gain exposure to Salesforce, customer engagement platforms, analytics, and AI.
- Work directly with clients and experienced consultants.
- Take ownership of implementation and optimization activities in a collaborative, growing technology company.
📌 Salesforce MarTech Consultant – Marketing Cloud & Data Cloud (Maharashtra)
🏢 Attributics
📍 Maharashtra