The candidate should be a Salesforce Marketing Cloud Certified Developer with solid hands-on experience in implementing Marketing Cloud end to end and Data Cloud 360.
End-to-end Salesforce Marketing Cloud setup and configuration
Connecting Salesforce CRM with Marketing Cloud
Data migration and data synchronization
Landing Page development
HTML, CSS, and JavaScript
Email template development
Email domain configuration and whitelisting
DKIM key registration and configuration
Marketing Cloud Journey Builder
Subscriber and Unsubscribe data management
Subscriber data model and Data Extension preparation
Synchronization of Lead and Contact data between Salesforce CRM and Marketing Cloud
Managing subscription/unsubscription processes
Campaign execution
Campaign monitoring and analytics
Salesforce Campaign and Marketing Cloud reporting
End-to-end campaign execution and analysis
Data Cloud / Data 360
The candidate should have strong practical experience in integrating Marketing Cloud with Salesforce CRM and managing the complete campaign lifecycle.
The candidate should be able to work on end-to-end Data Cloud 360 integration and data unification projects.
The candidate should have strong hands-on experience in Salesforce Marketing Cloud administration and configuration.
Required Qualification:
Connecting Salesforce Marketing Cloud with Salesforce CRM
Marketing Cloud setup and configuration
Creating and managing Business Units / Business Entities
Marketing Cloud user and profile management
Data Extensions and Salesforce Data Extensions
Salesforce data synchronization
Data set preparation
Subscriber management
HTML campaign/template configuration
Email campaign setup
Basic understanding of Journey Builder
Marketing Cloud administration and troubleshooting