We are seeking an experienced and dynamic Sales Manager to lead and expand our presence across both on-trade and off-trade channels. This senior role requires a strategic thinker with a strong understanding of sales, distribution management, key accounts, and trade marketing initiatives.

Key Responsibilities

Sales Leadership

Drive business growth in assigned regions across on-trade and off-trade segments. Develop and implement region-wise sales strategies aligned with business goals. Build and manage a high-performing sales team, ensuring execution excellence

Channel & Account Management

Handle key accounts, retail chains, modern trade, and HORECA clients. Lead distributor and outlet management – from onboarding to performance tracking.

Ensure optimal product availability, visibility, and activation across all channels.

Trade Marketing

Collaborate with the Trade Marketing team for market-specific activations, promotions, and POSM deployment. Provide feedback on ATL/BTL strategies based on market insights. Ensure branding compliance across all sales touchpoints

Planning & Reporting

Set monthly/quarterly targets, forecast demand, and plan inventory. Track performance metrics, generate insights, and prepare MIS reports for leadership. Monitor competitor activities, price points, and share market feedback.

Stakeholder Engagement:

Liaise with internal teams – logistics, marketing,



finance – to ensure seamless execution. Build strong relationships with external partners, influencers, and channel owners.

Key Skills & Competencies

In-depth understanding of the alcoholic beverages industry and trade dynamics

- Minimum 15 years of experience in sales within the alcoholic beverages (alcobev) industry.
- Strong exposure in on-trade (bars, restaurants, clubs) and off-trade (retail, contemporary trade, general trade).
- Proven expertise in territory management, distribution handling, and people management.
- Hands-on experience with trade marketing initiatives and field activations.
- Analytical mindset with strong business acumen and negotiation skills.
- Excellent interpersonal and team leadership abilities.
- Proven experience in POSM planning, retail visibility, and outlet branding
- Excellent coordination and execution abilities with vendor management experience
- Analytical thinking with a good command over retail metrics & KPIs
- Proficient in MS Excel, PowerPoint, and campaign tracking tools
- Strong interpersonal and communication skills
- Willingness to travel extensively across regional markets

Educational Qualifications

- Bachelor's degree in Marketing, Business Administration, or related field
- MBA preferred
- Certification in Trade/Brand/Channel Marketing is a plus

📌 Sales Manager (Mumbai)
🏢 Cartel Bros Private
📍 Mumbai