(JD)Sales Executive – Caldera Beer

Location: Siliguri, West Bengal

Department: Sales & Marketing

Company: Karnani FnB LLP

Industry: Beer / Beverage Sales & Distribution

Employment Type: Full time

Job Summary

We are looking for a dynamic, target-oriented, and customer-focused Sales Executive for Caldera Beer in Siliguri. The candidate will be responsible for developing the market, expanding the customer base, building strong relationships with distributors and retailers, and achieving sales targets across the assigned territory.

Key Responsibilities

- Sales & Business Development
- Achieve monthly and quarterly sales targets for Caldera Beer.
- Develop new business opportunities and expand market reach across Siliguri and nearby assigned areas.
- Identify potential customers and increase product availability and sales volume.
- Execute sales plans and promotional activities to drive business growth.
- Market Visit & Distribution Management
- Conduct regular market visits to retailers, wholesalers, distributors, bars, restaurants, and hotels, as applicable.
- Maintain strong relationships with existing customers and onboard new accounts.
- Coordinate with distributors and channel partners to ensure product availability and timely replenishment.
- Monitor stock levels, market demand, and product movement.
- Customer Relationship Management
- Build and maintain long-term relationships with customers and business partners.
- Address customer queries, feedback, and sales-related issues promptly.
- Ensure effective communication regarding product availability, pricing, schemes, and promotions.
- Market Research & Competitor Analysis
- Monitor competitor brands, pricing, promotional offers,



and market activities.
- Identify new sales opportunities and emerging market trends.
- Share market feedback and competitor insights with the reporting manager.
- Reporting & Documentation
- Prepare daily sales reports, market visit reports, and monthly performance updates.
- Track sales achievements against targets and maintain accurate customer records.
- Coordinate with the internal sales and accounts teams for order processing, payment follow-ups, and outstanding dues.
- Compliance & Brand Promotion
- Ensure all sales activities comply with applicable West Bengal excise laws, licensing requirements, and company policies.
- Support approved brand visibility and promotional activities in accordance with applicable regulations.
- Maintain professional conduct and protect the company's brand reputation.

Eligibility Criteria
- Education: Graduate in any discipline; candidates with a background in Sales, Marketing, or Business Administration will be preferred.
- Experience: 1–3 years of experience in sales, preferably in beer, alcoholic beverages, FMCG, or distribution.
- Skills Required:
- Strong communication, negotiation, and interpersonal skills.
- Good knowledge of the Siliguri market and surrounding territories.
- Ability to achieve sales targets and develop new business.
- Customer relationship and distributor management skills.
- Basic knowledge of MS Excel, sales reporting, and data management.
- Willingness to travel extensively within the assigned territory.

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Sales executive (Jalpaiguri)
🏢 Karnani FnB Specialities
📍 Jalpaiguri