Job Title: Sales & Marketing Manager

Company Name: Chayan Karo India Private Limited

Department: Sales & Marketing

Job Type: Full-time

Experience Required: 3–5 Years

Location: Lucknow

Salary: Competitive Salary Performance-Based Incentives

Job Summary

Chayan Karo India Private Limited is looking for a highly motivated, result-oriented, and responsible Sales & Marketing Manager to lead our sales and marketing operations, drive business growth, acquire new clients, manage the sales team, and achieve company revenue targets.

The ideal candidate must possess strong leadership abilities, excellent communication and negotiation skills, a business development mindset, and the ability to convert opportunities into actual business.

This is a target-driven managerial position that requires a serious commitment to performance, team productivity, client relationships, and revenue generation. The selected candidate will be responsible for developing sales strategies, monitoring team performance, generating leads, closing deals, building long-term client relationships, and ensuring consistent business growth.

We offer performance-based incentives in addition to salary. Incentives will be linked to predefined targets, actual business performance, and the company's approved incentive policy.

We are looking for someone who takes ownership of responsibilities, leads by example, and focuses on measurable results rather than just completing routine activities.

Key Responsibilities1. Sales Strategy and Business Development

- Develop and execute effective sales strategies to achieve monthly, quarterly, and annual business targets.
- Identify new business opportunities, potential markets, industries, and customer segments.
- Generate recent business through direct sales, cold calling, referrals, networking, meetings, and other relevant channels.
- Build and maintain a strong sales pipeline to ensure a consistent flow of business opportunities.
- Identify prospective clients, decision-makers, and key accounts to expand the company's customer base.
- Take ownership of sales conversions, revenue generation, and overall business development.

2. Team Management and Leadership
- Lead, supervise, motivate, and manage the sales and marketing team.
- Assign individual and team targets, define responsibilities, and monitor daily performance.
- Conduct regular team meetings to review progress, discuss challenges, and establish action plans.
- Train team members in sales techniques, lead generation, client handling, negotiation, and closing strategies.
- Monitor employee productivity, attendance, discipline, follow-ups, and achievement of assigned targets.
- Address performance gaps promptly and implement improvement plans wherever required.
- Build a performance-driven team culture focused on accountability, teamwork, and business results.
- Take responsibility for the overall productivity and effectiveness of the team.

3. Client Acquisition and Relationship Management
- Identify, approach, and acquire new clients for the company's products and services.
- Build strong professional relationships with existing and prospective clients.
- Conduct client meetings, presentations, negotiations, and follow-ups.
- Understand customer requirements and propose suitable solutions aligned with company offerings.
- Prepare and coordinate quotations, commercial proposals, and business presentations.
- Follow up consistently with prospects to convert inquiries into confirmed business.
- Maintain client satisfaction and develop long-term business relationships.
- Handle client concerns professionally and coordinate with internal teams for timely resolution.

4. Marketing Planning and Execution
- Develop practical marketing plans to support lead generation, brand visibility, and business growth.
- Identify suitable marketing channels, campaigns, partnerships,



and promotional opportunities.
- Coordinate digital marketing, offline marketing, networking, and promotional activities as applicable.
- Work with relevant teams or external agencies to execute marketing campaigns effectively.
- Monitor lead quality, campaign performance, conversion rates, and marketing expenditure.
- Explore new ways to improve brand awareness, customer acquisition, and market reach.
- Ensure that marketing activities contribute to measurable business outcomes.

5. Sales Targets and Revenue Accountability
- Establish clear sales targets and ensure that the team works consistently toward achieving them.
- Monitor daily, weekly, and monthly sales performance against assigned targets.
- Track leads generated, client meetings, proposals submitted, conversion rates, revenue, and pending deals.
- Take corrective action whenever sales performance falls below expectations.
- Prepare realistic sales forecasts and provide regular updates to senior management.
- Identify reasons for lost deals and develop strategies to improve conversion rates.
- Focus on actual business closures and revenue realization, not just lead generation or calls made.
- Ensure that commitments made to clients are accurate, feasible, and aligned with company policies.

6. Reporting and Performance Monitoring
- Maintain accurate records of leads, prospects, client interactions, sales activities, and deal status.
- Prepare and submit daily, weekly, and monthly sales and marketing performance reports.
- Maintain an updated sales pipeline and customer database using CRM or other company-approved tools.
- Report target achievement, revenue forecasts, campaign results, team performance, and key challenges to management.
- Provide transparent and accurate information regarding sales progress and business opportunities.
- Ensure timely completion of reports and management-assigned tasks.

7. Incentive and Performance Management
- Work toward achieving predefined sales and business development targets to qualify for applicable incentives.
- Establish transparent performance expectations for team members in coordination with management.
- Monitor individual contributions and team achievements against the approved incentive structure.
- Encourage high performance through regular feedback, coaching, and performance reviews.
- Ensure that sales commitments, reporting, and business transactions are genuine and properly documented.
- Focus on sustainable business growth, profitable sales, and long-term customer value.

Note: Incentive eligibility, calculation, payment timelines, and applicable conditions will be governed by the company's approved incentive policy.

- Coordination with Management and Other Departments

- Coordinate with senior management to align sales activities with company objectives.
- Work closely with operations, recruitment, finance, customer service, and other relevant departments wherever required.
- Ensure a smooth handover of confirmed business to the concerned operational team.
- Communicate client requirements, commercial commitments, and potential risks accurately.
- Implement management instructions, business policies, and approved sales processes within the team.
- Maintain professional conduct and protect the company's reputation in all business dealings.

9. Professional Discipline and Accountability
- Take complete ownership of assigned sales and marketing responsibilities.
- Maintain punctuality, professional communication,



and a disciplined work approach.
- Ensure timely follow-ups and avoid losing business opportunities due to negligence or delays.
- Proactively identify problems and recommend practical solutions instead of waiting for repeated instructions.
- Maintain confidentiality of client information, pricing, business strategies, and company data.
- Avoid false sales reporting, unauthorized commitments, and misleading promises to clients.
- Demonstrate integrity, initiative, consistency, and a strong commitment to achieving business objectives.

Required Qualifications and Experience
- Bachelor's degree in Business Administration, Marketing, Sales, or a related field preferred.
- Minimum 3–5 years of relevant experience in sales, marketing, or business development.
- Previous experience managing a sales team and achieving business targets is highly desirable.
- Strong knowledge of lead generation, client acquisition, sales conversion, negotiation, and closing techniques.
- Experience in preparing sales reports, forecasts, and performance reviews.
- Familiarity with CRM systems, MS Excel, and digital marketing concepts is preferred.
- Excellent verbal and written communication skills.
- Strong leadership, interpersonal, planning, and problem-solving abilities.
- Ability to work under targets, manage multiple priorities, and deliver results within deadlines.

Key Performance Indicators (KPIs)

Performance will be evaluated on clearly defined business and managerial parameters, including:

- Achievement of monthly and quarterly sales targets.
- New clients acquired and business opportunities developed.
- Actual revenue generated and business successfully closed.
- Lead-to-client conversion rate.
- Sales pipeline quality and accuracy of sales forecasts.
- Team productivity and individual target achievement.
- Client retention, satisfaction, and repeat business, where applicable.
- Effectiveness of marketing campaigns and lead generation.
- Timely submission and accuracy of performance reports.
- Team discipline, training, and overall sales performance improvement.

Specific targets and evaluation periods will be communicated by management based on the company's business objectives.

Salary and Incentives

- Competitive fixed salary based on qualifications, experience, and suitability for the role.
- Additional performance-based incentives for achieving eligible sales and business targets.
- Opportunity to earn higher incentives based on measurable performance, subject to the company's approved incentive structure.
- Career growth opportunities based on performance, leadership, and business contribution.

Ideal Candidate Profile The ideal candidate is a serious, self-driven, commercially minded professional who can manage people, generate business, close deals, and deliver measurable results.

We are looking for someone who does not depend on constant supervision, takes initiative, follows up consistently, leads the team effectively, and treats company targets as a key responsibility.

Candidates must be comfortable working in a target-oriented environment and must demonstrate professionalism, honesty, discipline, ownership, and a strong commitment to business growth.

This position is best suited for candidates who can combine strong sales execution with effective team leadership and a explicit focus on revenue generation.

How to Apply

Interested candidates who meet the above requirements are invited to apply through Indeed. Please submit an updated resume highlighting your sales achievements, team management experience, business development skills, and previous target performance.

Join Chayan Karo India Private Limited and become part of a growth-oriented team where performance, leadership, accountability, and business results matter.

Pay: ₹25,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Sales and Marketing Manager (Lucknow)
🏢 Chayan Karo India
📍 Lucknow