Remote - Paid Media & Affiliates Specialist

India-based candidates

We are looking for a technically strong, commercially-minded Paid Media & Affiliates Specialist to join our entrepreneurial, creative and rapidly growing global team. Working closely with our CMO, you will own Craze’s paid acquisition engine – planning, launching, optimising and scaling our paid media and affiliate channels to drive new player acquisition and first-time deposits (FTDs) across our global markets.

About Craze:

-Ready for Growth: An exciting new start-up ready to launch in the iGaming industry and become one of the fastest-growing players in the market.

-High-Achieving Team: Our growing high-achieving global team has a wealth of experience in the iGaming and online gambling space.

-Passion for Player Experience: We’re committed to delivering outstanding iGaming experience for our customers.

Key Responsibilities:

· Own the planning and delivery of Craze’s paid acquisition strategy with the CMO, driving new player acquisition and FTDs at target cost per FTD and ROI across our global markets.

· Plan, launch, manage and optimise paid social campaigns on platforms where gambling and crypto advertising is permitted.

· Plan, buy and optimise display, programmatic and native campaigns across gambling, crypto and other specialist high-risk-vertical ad networks and DSPs.

· Implement and scale additional paid channels to unlock new sources of FTD volume.

· Lead and grow Craze’s affiliate programme, working with our 3rd party partners to recruit, negotiate and manage CPA, revenue-share and hybrid deals with affiliates, media buyers and acquisition agencies.

· Monitor paid and affiliate traffic quality, working with Operations and our platform partners to identify and act on fraud, bonus abuse,



duplicate accounts and low-quality traffic.

· Own tracking and attribution for paid and affiliate channels – pixels, server-to-server postbacks, conversion APIs, UTM governance and funnel tracking – ensuring accurate source-to-FTD reporting.

· Manage and forecast paid media and affiliate budgets, allocating spend across channels and markets to maximise ROI and payback.

· Prepare and deliver performance reporting and plans (CPA, cost per FTD, ROAS, LTV:CAC, quality by source) to the CMO and senior leadership, turning data into explicit recommendations.

· Collaborate with the Social & Community, CRM, Creative, WebDev, UX and Product teams so paid acquisition aligns with organic, onboarding and retention activity.

Skills & Knowledge Required:

· 4+ years of hands-on experience in performance marketing, paid media, or player acquisition, with gambling, wagering, casino, sportsbook, or iGaming experience highly preferred.

· Essential: proven track record driving player acquisition and FTDs for online casino or betting operators – ideally crypto and/or internationally licensed brands – across multiple global markets.

· Essential: deep hands-on expertise in paid social and display/programmatic advertising, including running gambling and crypto campaigns within platform restrictions and across specialist high-risk-vertical ad networks.





· Strong experience managing affiliate programmes and partner deals (CPA, revenue share, hybrid), including affiliate platforms (e.g. Cellxpert, MyAffiliates, Income Access) and traffic quality controls.

· Highly technical: expert in tracking and attribution – pixels, S2S postbacks, conversion APIs, Google Tag Manager, GA4 and ad trackers (e.g. Voluum, RedTrack).

· Comfortable building and testing landing pages and pre-landers; working knowledge of HTML/CSS and A/B testing tools is an advantage.

· Strong analytical skills with advanced Excel/Google Sheets; SQL or BI tools (e.g. Power BI, BigQuery) highly advantageous.

· Solid command of performance metrics and unit economics (CPA, cost per FTD, ROAS, LTV, payback period, conversion rate).

· Strong understanding of gambling advertising compliance, ad platform policies and responsible marketing requirements across multiple jurisdictions.

· An existing network of affiliates, media buyers and ad network contacts is highly advantageous.

· Knowledge of crypto and crypto payments is an advantage.

· Self-starter who is comfortable owning budget and results in a fast-paced start-up, and a team player who contributes to the development of the team.

Schedule: Monday-Friday, 6:00 AM-2:00 PM India Time

Work Setup: Fully remote

Employment Type: Full-Time Independent Contractor.

Note: As an independent contractor, you will be responsible for managing your own taxes and benefits. While this role does not include paid leave, you are free to take time off as needed. Please also note that you will be required to provide your own equipment.

As an Australian-based company with English-speaking colleagues, fluency in English is essential for success in our work.

📌 Remote Paid Media & Affiliates Specialist (India)
🏢 Bet Technology
📍 India